Update: Coming off last week's news that LVMH would be selling hand sanitiser in France, another brand under the company's umbrella is upping its contribution to help fight COVID-19 in Italy. Bvlgari announced on March 26 that it would manufacture several hundred thousand bottles of hand-sanitising gel to all medical facilities through the Italian government.
"I believe as a major economic actor and symbol of Italy, BVLGARI has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19," said Jean-Christophe Babin, Bvlgari's CEO, in a statement. "Thanks to our fragrances expertise we have been able to develop together with ICR a 'hand cleansing gel with sanitiser' which will be manufactured in our Lodi Factory already making our high-end perfumes and hotels amenities."
Bvlgari will be manufacturing the hand-sanitising gels for the coming two months.
This story was originally published on March 16.
LVMH (Louis Vuitton Moët Hennessy) is joining the fight against the coronavirus disease, COVID-19. The luxury goods conglomerate will use its perfume and cosmetics factories to produce hand-sanitising gels for French hospitals, particularly public hospitals in Paris.
Watch This!
Pop Quiz
Watch the Cast of Fear Street Play a Creepy Game of Horror Movie "Would You Rather"
The commendable move was announced by the group on Sunday. "LVMH will use the production lines of its perfume and cosmetic brands . . . to produce large quantities of hydroalcoholic gels from Monday," LVMH said in a statement. "These gels will be delivered free of charge to the health authorities. . . LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities."
Starting this week, 12 tonnes of hand-sanitising gel will be produced at three LVMH factories, which usually make perfumes and cosmetics for Christian Dior, Givenchy, and Fenty Beauty. The gels will aid a nationwide shortage of sanitising products and hopefully slow down the rapidly spreading disease — which has currently surpassed 5,420 cases in France, with 127 fatalities (as of Sunday, 15 March).