I've been wondering if the charm bracelet of my youth would take hold in the fashion world again [1], and Millie Bobby Brown and Pandora are here to convince me that, yes, it's true: the charm bracelet is back. Millie is the new face of Pandora Me, a collection priced from $10 to $90 that allows customers to personalize their jewellery with recycled sterling silver pendants and responsibly sourced stones. Aside from the usual figurines you can use to decorate your bangles — and these come in everything from bumblebees to unicorns — there's also a safety-pin brooch that Millie wears on her denim jacket in the campaign and earrings that you can use to complete your set.
"I loved Pandora from a young age because everyone can tell a story and each symbol can represent your personality . . . when I needed an affordable but meaningful gift for my friend, I bought her a Pandora bracelet and charms to match," Millie said in a Q&A with the brand. I love that these new designs feel young, fresh, and even more intriguing to someone who really likes to wear her heart on her sleeve. Scroll ahead to check out Millie modelling the range, watch an accompanying video, and wait for Oct. 3, when you can shop it in stores and online.
Millie Bobby Brown's Pandora Me Campaign Video
