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Stylish New Bag Brands That Are All Over Instagram

The 10 Bag Brands You Need to Know in 2020

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They might be small, but nothing has the ability to transform an outfit quite like a good accessory. From the modern-day barrettes that have been taking over the fashion scene to a dazzling pair of rhinestone earrings, the way you choose to accessorise can sometimes make or break an ensemble, and the same can be said about handbags: whether in the form of a practical tote or a chic evening clutch, a well-chosen purse will instantly take your outfit to the next level.

Sure, we all have our go-to styles that we love to turn to time and time again, but very few things are quite as exciting as a new handbag purchase. In recent years, a whole host of exciting new brands have burst onto the accessory scene, and whether you're in the market for a new day-to-day shoulder bag or a statement purse, the following names are about to make your must-have list.

Ahead, take a closer look at the 10 bag brands you need to know in 2020. Plus, shop our favourite styles, ranging from the coolest tote bag of the season to stylish structured shoulder bags, and some of the most joyful purses you'll ever lay your eyes on.

Handcrafted in New York City from faceted beads, Susan Alexandra's playful bags will bring joy and sparkle to your everyday life, whether you opt for a simple tote or one of her fruit-inspired bags.

Susan Alexandra Ash Bag (£177)

Image Source: susanalexandra.com
Susan Alexandra Ash Bag
£177
from susanalexandra.com
Buy Now

Susan Alexandra White Rainbow Tante Bag (£197)

Image Source: susanalexandra.com
Susan Alexandra White Rainbow Tante Bag
£197
from susanalexandra.com
Buy Now

Susan Alexandra Petit Ma Cherie Bag (£141)

Image Source: susanalexandra.com
Susan Alexandra Petit Ma Cherie Bag
£141
from susanalexandra.com
Buy Now

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The creation of fashion stylist Nasrin Jean-Baptiste, Petit Kouraj — Haitian creole for "little courage" — is a fun luxury bag line that is chock-full of personality and that will brighten up your collection.

Petit Kouraj Lime Daye Tote (£181)

Image Source: petitkouraj.com
Petit Kouraj Lime Daye Tote
£181
from petitkouraj.com
Buy Now

Petit Kouraj Tan Large Fringe Tote (£359)

Image Source: petitkouraj.com
Petit Kouraj Tan Large Fringe Tote
£359
from petitkouraj.com
Buy Now

Petit Kouraj Ecru Kokoye Tote (£101)

Image Source: petitkouraj.com
Petit Kouraj Ecru Kokoye Tote
£101
from petitkouraj.com
Buy Now

Derived from the French "Elle aime," which means "She loves," Parisian label Elleme offers minimalist bags that will bring that sophisticated je ne sais quoi to you look.

Elleme Cupidon Bag (£318)

Elleme Cupidon Bag
£318
from international.elleme.com
Buy Now

Elleme Vague Bag (£335)

Elleme Vague Bag
£335
from international.elleme.com
Buy Now

Elleme Baguette Bag (335)

Elleme Baguette Bag
335
from international.elleme.com
Buy Now

Inspired by the founder's travels around the world, Nannacay — from the Aymara word for sisterhood — offers hand-woven bags that have helped support the preservation of traditional crafts in Peru, Ecuador, and Brazil.

Nannacay Daisy Bag (£186)

Image Source: nannacay.com
Nannacay Daisy Bag
£186
from nannacay.com
Buy Now

Nannacay Morgana Bag (£227)

Image Source: nannacay.com
Nannacay Morgana Bag
£227
from nannacay.com
Buy Now

Nannacay Agatha Bag (£280)

Image Source: nannacay.com
Nannacay Agatha Bag
£280
from nannacay.com
Buy Now

Named after a '70s French pop song, Vanina offers intricate bags that are handcarfted in Lebanon using upcycling and zero-waste methods to promote environmental awareness.

Vanina The Inflorescence Bracelet Bag (£370)

Image Source: vanina.me
Vanina The Inflorescence Bracelet Bag
£370
from vanina.me
Buy Now

Vanina The Brown Moonglow Bag (£282)

Image Source: vanina.me
Vanina The Brown Moonglow Bag
£282
from vanina.me
Buy Now

Vanina The Camelia Bracelet Bag (£290)

Image Source: vanina.me
Vanina The Camelia Bracelet Bag
£290
from vanina.me
Buy Now

Looking for a dose of nostalgia? Asata Maisé's handbags and bucket hats are actually inspired by classic movies.

Asata Maisé Mini Patchwork Baguette (£137)

Image Source: asatamaise.com
Asata Maisé Mini Patchwork Baguette
£137
from asatamaise.com
Buy Now

Asata Maisé Terry Baguette (£73)

Image Source: asatamaise.com
Asata Maisé Terry Baguette
£73
from asatamaise.com
Buy Now

Asata Maisé Vintage Psychedelic Boston Bag (£71)

Image Source: asatamaise.com
Asata Maisé Vintage Psychedelic Boston Bag
£71
from asatamaise.com
Buy Now

Launched in London in 2016, Yuzefi bags come in bold silhouettes and rich colours, with visual twists that will give a modern update to your bag collection.

Yuzefi Dolores Bag (£463)

Image Source: yuzefi.com
Yuzefi Dolores Bag
£463
from yuzefi.com
Buy Now

Yuzefi Pouchy Bag (£322)

Image Source: yuzefi.com
Yuzefi Pouchy Bag
£322
from yuzefi.com
Buy Now

Yuzefi Dip Bag (£528)

Image Source: yuzefi.com
Yuzefi Dip Bag
£528
from yuzefi.com
Buy Now

Made in India and inspired by Japan, Emily Levine's unique "Dumpling" bags are the only accessory you'll need this Summer.

Emily Levine Tokyo Magnet Bag (£125)

Image Source: emilylevine.com
Emily Levine Tokyo Magnet Bag
£125
from emilylevine.com
Buy Now

Emily Levine Funky Knot Bag (£149)

Image Source: emilylevine.com
Emily Levine Funky Knot Bag
£149
from emilylevine.com
Buy Now

Emily Levine Hibiscus Dumpling Bag (£117)

Image Source: emilylevine.com
Emily Levine Hibiscus Dumpling Bag
£117
from emilylevine.com
Buy Now

Named after the Greek mythological sorceress, Medea has been making its mark on Instagram thanks to its simple, structured totes that are shaped like shopping bags. Crafted from fine leather, they come in a multitude of sizes and can be used day and night.

Medea Tall Busted Bag ($433)

Image Source: medeamedea.it
Medea Tall Busted Bag
$433
from medeamedea.it
Buy Now

Medea Lay Low Bag (£547)

Image Source: medeamedea.it
Medea Lay Low Bag
£547
from medeamedea.it
Buy Now

Medea Hanna Celeste Bag (£638.50)

Image Source: medeamedea.it
Medea Hanna Celeste Bag
£638
from medeamedea.it
Buy Now

AAKS features beautiful, vibrant, hand-crafted raffia bags made in Ghana and is founded by Ghanaian native Akosua Afriyie-Kumi. Bloomingdale's carries a selection of the gorgeous pieces, which make for the ultimate summer-friendly sack.

A A K S Hana Mini Raffia Crossbody Handbags (£120)

Image Source: aaksonline.com
A A K S Hana Mini Raffia Crossbody Handbags
£120
from aaksonline.com
Buy Now

AAKS Lamé Bag (£143)

Image Source: aaksonline.com
AAKS Lamé Bag
£143
from aaksonline.com
Buy Now

AAKS Baw Pot Shoulder Bag (£125)

Image Source: aaksonline.com
AAKS Baw Pot Shoulder Bag
£125
from aaksonline.com
Buy Now

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