Shopping for swimsuits [1] is usually a test of will, but we're here to make it a little bit easier. So many of our editors love the sustainable swimwear brand Ookioh [2], for a million different reasons. The cuts are both flattering and fun, the solid colours go with everything, and all the prices are under $100. Does it get much better than that? Well, it's about to, because the brand just launched in Urban Outfitters.
Whether you want classic one-pieces or sexy bikinis, you'll find them all at Ookioh. With celeb fans like Hailey Baldwin and Gabrielle Union [3], the only question we have is, which style are we going to pick first? That red one-piece is calling our name . . .
Hailey Baldwin Wearing a Green Ookioh Bikini
Ookioh Lisbon Square Neck One-Piece Swimsuit
It's Summer somewhere in this bright Ookioh Lisbon Square Neck One-Piece Swimsuit [5] ($98).
Ookioh Monaco Bora Knot-Front Bandeau Bikini Top and High-Cut Bikini Bottom
This classic Ookioh Bora Knot-Front Bandeau Bikini Top [6] ($49) and Monaco High-Cut Bikini Bottom [7] ($49) is what we want to wear on our next trip to the tropics, and the top comes with removable straps.
Ookioh Tulum High Neck Bikini Top and Amalfi Lace-Up Hipster Bikini Bottom
This Ookioh Tulum High Neck Bikini Top [8] ($49) and Amalfi Lace-Up Hipster Bikini Bottom [9] ($49) lets us channel our inner Sporty Spice.
Ookioh Tuscany Buckle Bikini Bottom
This Ookioh Hermosa Buckle Bikini Top [10] ($49) and Tuscany Buckle Bikini Bottom [11] ($49) is so sexy and cool.
Ookioh Oslo Square Neck Bikini Top
Sign us up for this Ookioh Oslo Square Neck Bikini Top [12] ($49) and Zuma Tie-Front Hipster Bikini Bottom [13] ($49).
Ookioh Key Biscayne Tie-Front One-Piece Swimsuit
How cute is this Ookioh Key Biscayne Tie-Front One-Piece Swimsuit [14] ($98)?
Ookioh Sorento Buckle High-Cut One-Piece Swimsuit
The Ookioh Sorento Buckle High-Cut One-Piece Swimsuit [15] ($98) is super flattering and super sexy.