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WILLOW performed at PacSun's Downtown LA store on Wednesday, Sept. 8, to help launch the brand's first gender-free, eco, sustainable line called Colour Range. The actor, singer, and rapper was chosen to kick off the live event by singing her songs "Transparent Soul" and "Lipstick" because of her commitment to activism along with her bold personality. "[Colour Range] represents inclusivity, and we feel WILLOW's self expression and free style in how she approaches her clothing options is the perfect fit for us," Brie Olson, President of PacSun, explained to POPSUGAR.
WILLOW chose to wear the Eco Oversize Hoodie and matching Eco Washed Sweatpants underneath a denim jacket, teamed with black high-tops for her appearance. "To perform in an intimate setting at PacSun's DTLA store in celebration of the Colour Range launch fills me with the utmost gratitude," she said. "A collection meant to encourage people to express themselves through fashion in a way where gender isn't a factor and there is greater focus on being kind to our planet."
PacSun offered a live-stream shopping experience for its customers, and this is not the only example of how the company is paving the way for fashion fluidity. Its Gender Neutral shop was first unveiled in September 2020, a Gender-Neutral Design Competition was conducted with The Fashion Scholarship Fund in spring 2021, and unisex pieces have been introduced into the kids' section, too.
PacSun is now committed to approaching all production aspects through the lens of youth culture, and WILLOW is the perfect role model to lead the way. You can click through to shop the exact outfit she chose to debut first, then scope out some of our other favourite picks from Colour Range, and shop it all at pacsun.com.