Pandora Promises Sustainable Jewellery Sourcing by Using Only Recycled Silver and Gold
Pandora is pledging that all of its metals will be sustainably sourced by 2025. The iconic jewellery brand plans to make a full shift from 71 percent to 100 percent recycled silver and gold within the next five years, in an effort to reduce its CO2 output and become more aligned with the needs of our planet.
"Sustainability and quality have always been core values for Pandora, and since we know that our customers care about where and how our products are made, we have been using recycled metals in our designs for years," says Stephen Fairchild, Pandora's chief creative officer in a statement for POPSUGAR. "We design our jewellery to last knowing that our fans keep their Pandora jewellery for a long time. Gold and silver never lose their quality, so by using only recycled metals, we are able to offer high quality, affordable jewellery that is even better for the environment."
Ahead, a closer look at some of Pandora's most beautiful designs made from 100 percent recycled silver and gold.