Parade's Neon Underwear Campaign Looks Like It's Straight Out of a '90s Pool Party
Sustainable underwear brand Parade has come up with a vibrant new collection called Dreaming of Summer and it's making us do just that. It's the brand's first foray into neon colours, and the result is pretty perfect. The dreamy collection is made up of five neon colours in Parade's recycled platform, Re:Play. The shades include Dayglow (bright fluorescent peach), Floatie (neon light pink), Slime (electric lime green), and Spritz (bright red-orange). The styles include the Boyshort, Cheeky, Thong, Brief, and the High Rise Thong. Each style is $9 or you can buy the pack for $54.
In a press release co-founder and CEO Cami Téllez stated, "From the beginning, Parade has been a grassroots movement of radical self-expression in a category that has done wrong to so many. While we don't have all the answers in this uncertain time, the Dreaming of Summer collection illustrates our relentless optimism and our hope for the future ahead. At our core, Parade believes in the power of bold and vibrant colour to uplift our spirits and spark joy even from the confines of our home."
In addition to the new collection, Parade is continuing its #ParadeTogether campaign which donates $1 to Feeding America, an organisation doing impactful immediate work to relieve hunger on the frontlines, for each picture customers post of themselves in their underwear regardless of whether it's Parade or not. Keep reading to see the nostalgia-inducing campaign imagery and shop the pieces from the collection ahead.