Popsugar Fashion Campaigns Parade Underwear Celebrates 1 Year With Birthday Collection Parade Celebrates 1 Year With a Birthday Underwear Collection That Will Make You Smile 22 October 2020 by Nikita Charuza Image Source: Courtesy of Parade / Jacq Harriet As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Parade's underwear line has become such a hit over the past year because it encompasses the three key facts we all look for in a product: it's stylish, flattering, and comfortable. To celebrate turning one, Parade is releasing a cute limited-edition collection aptly called the Birthday Collection. The brand caught everyone's attention on Instagram with its sustainable and vibrant pieces that all range from $9 to $13. Talk about being affordable! For its latest launch, Parade includes its signature styles like the boy short and high rise in new, gorgeous colours and a fun checkered print that reminds us of the '90s. Besides underwear, Parade's new Birthday collection also includes two types of hoodies with adorable balloon lettering. In the gorgeous campaign images, models showed off the colourful collection with confetti and a giant birthday cake, not to mention killer styling. The bright underwear was paired with sparkly crop tops, sweater vests, and turtlenecks. Keep reading to see the joyful campaign imagery from the limited-edition collection ahead. Then, shop pieces if you want to give the brand a try. Related: From Cheeky Cuts to Briefs, 30 Pairs Of Underwear We Love from Small Lingerie Brands Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Image Source: Courtesy of Parade / Jacq Harriet Parade Birthday Boyshort Image Source: yourparade.com Parade Birthday Boyshort ($13) Parade Birthday Boyshort $13 from yourparade.com Buy Now Parade Birthday Hip Hugger Image Source: yourparade.com Parade Birthday Hip Hugger ($13) Parade Birthday Hip Hugger $13 from yourparade.com Buy Now Parade Birthday High Rise Cheeky Image Source: yourparade.com Parade Birthday High Rise Cheeky ($13) Parade Birthday High Rise Cheeky $13 from yourparade.com Buy Now Parade Birthday Boyshort Image Source: yourparade.com Parade Birthday Boyshort ($13) Parade Birthday Boyshort $13 from yourparade.com Buy Now Parade Birthday High Rise Cheeky Image Source: yourparade.com Parade Birthday High Rise Cheeky ($13) Parade Birthday High Rise Cheeky $13 from yourparade.com Buy Now Parade Birthday Thong Image Source: yourparade.com Parade Birthday Thong ($13) Parade Birthday Thong $13 from yourparade.com Buy Now Parade Birthday Cotton Hoodie Image Source: yourparade.com Parade Birthday Cotton Hoodie ($45) Parade Birthday Cotton Hoodie $45 from yourparade.com Buy Now Parade Birthday Brief Image Source: yourparade.com Parade Birthday Brief ($9) Parade Birthday Brief $9 from yourparade.com Buy Now Parade Birthday Boyshort Image Source: yourparade.com Parade Birthday Boyshort ($9) Parade Birthday Boyshort $9 from yourparade.com Buy Now Parade Birthday Thong Image Source: yourparade.com Parade Birthday Thong ($9) Parade Birthday Thong $9 from yourparade.com Buy Now Parade Birthday High Cut Thong Image Source: yourparade.com Parade Birthday High Cut Thong ($13) Parade Birthday High Cut Thong $13 from yourparade.com Buy Now Parade Birthday Thong Image Source: yourparade.com Parade Birthday Thong ($9) Parade Birthday Thong $9 from yourparade.com Buy Now Parade Birthday Cheeky Image Source: yourparade.com Parade Birthday Cheeky ($9) Parade Birthday Cheeky $9 from yourparade.com Buy Now Parade Birthday Brief Image Source: yourparade.com Parade Birthday Brief ($9) Parade Birthday Brief $9 from yourparade.com Buy Now Parade Birthday Thong Image Source: yourparade.com Parade Birthday Thong ($9) Parade Birthday Thong $9 from yourparade.com Buy Now Parade Birthday Brief Image Source: yourparade.com Parade Birthday Brief ($9) Parade Birthday Brief $9 from yourparade.com Buy Now CampaignsCollectionsFashion NewsPARADEUnderwearLingerie