Gen Z Fashion Brands 2019
Why Gen Z Style Is Saying, "F*ck the Mall, Shop on Instagram" in 2019
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Frankies Bikinis was born in Malibu, and the brand's luxe fabrics and skin-baring cuts radiate laid-back California chic. This brand is killing it right now, particularly in the Insta-verse and the youth culture crowd. Frankies just dropped a collab with Sofia Richie, and with sightings on It girls like Rihanna and Shay Mitchell, the deserved hype around this LA-made brand isn't dying down anytime soon. Who knew the tie-dye trend could be so hot?