Reebok and Pyer Moss Are Teaming Up With the Innocence Project For a New Sneaker Drop
Pyer Moss and Reebok are back for another sneaker collab called the Experiment 4 Fury Trail "Innocence Project." Kerby Jean-Raymond, Pyer Moss's creative director and founder, has often spoken out against social justice and equality with his past collections, so we're not surprised that he is doing the same with his Reebok partnership. This time, the designer is using his collaboration with Reebok to support the Innocence Project, which is a nonprofit organisation that exonerates the wrongly convicted through DNA testing and helps reform the criminal justice system to prevent future injustices.
The collab's Trail Fury sneakers will be sold to raise awareness for the nonprofit. While past sneakers have been bold, this charitable version comes in a simple colorway. The sneaker features mesh uppers in black, chunky black soles, and suede overlays rather than the regular leather accents from previous drops. They also feature white contrast stitching and the heel tabs come in Pyer Moss's signature yellow hue with a pink collar trim. As for pricing, the sneakers are still going for $250, just like previous models. The Pyer Moss x Reebok Experiment 4 Fury Trail "Innocence Project" is set to release on the brand's website on July 3. Keep reading to get a closer look at the sneakers.