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Amazon has no shortage of shoppable storefronts that feature everything from affordable fashion favourites to coveted designer styles — hence why we love it so much (duh!). But the online retailer's most recent launch might just prove to be its most strategic (and frankly fashionable) to date. Amazon teamed up with TikTok's favourite secondhand fashion brand, Rent the Runway, to launch a brand new storefront comprised of hundreds of styles that range from never-before-worn collective pieces to pre-loved designer finds and so much more.
While Rent the Runway has long rooted its business in a more circular model — designed to allow users to rent and return high-end fashion styles via feasible price points and subscription services — the brand's Amazon collaboration marks the online apparel service's first attempt at selling clothing that has yet to be worn, with no renting required! Now, shoppers can browse brand-new styles from Rent the Runway's designer exclusive collections directly through Amazon. Additionally, through Rent the Runway's "pre-loved" collection, shoppers can also stock up on previously worn pieces from luxury designer brands like Tory Burch, Jason Wu, rag & bone, Victoria Beckham, Diane von Furstenberg, and more — with secondhand styles that are not only uniquely chic, but also available to purchase at deeply discounted prices (we're talking as low as $100, folks!).
While each product's availability, size range, and even condition varies by piece, the storefront provides shoppers with the unique opportunity to give some of today's most coveted designer styles a new life — and permanent space in their wardrobe too, of course! From faux-leather pants and cosy winter sweaters to a pre-loved parka jacket from Kate Spade, keep reading to see what we're already shopping from Rent the Runway's new Amazon storefront!