Roksanda Debuts Its First Haute Couture NFT at London Fashion Week (and It's £25)

You've probably heard a lot about NFTs lately, and whether or not you're a whiz at Web 3.0 just yet, the Metaverse is here to stay. An NFT (nonfungible token) is a unique digital asset that can be bought, sold, and traded in the emerging virtual world — and British ready-to-wear designer Roksanda is the first to debut metafashion at London Fashion Week.

Roksanda partnered with London Fashion Week's principal sponsor Clearpay to bring metafashion to the catwalk. Working closely with the Institute of Digital Fashion, the finale look for Roksanda's February 2022 collection will also be available as a demi-couture NFT. Launching on Monday, 21 Feb., the digital version of the finale dress will include an AR (augmented reality) function where customers can "try on" the outfit following the physical show. Roksanda's NFT will be available in three limited-edition versions: Product 1 (£25) is a static 3D garment render and 2D collectible; Product 2 (£250) is a 3D garment animation render and 3D object showcase; Product 3 (£5,000) is a 3D garment animation render, 3D object showcase, and Clo3d working file 10 (which is the software used to create the digital version of the dress). A 3D garment render is a moveable, liveable image, which, although 3D, doesn't have that "try on in the Metaverse" application, whereas a 3D garment animation render can be worn in the Metaverse.

"A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers, and by partnering with Roksanda and the Institute of Digital Fashion this season, we're able to do that in quite an exciting way," Nick Molnar, cofounder and CEO of Clearpay, said in a press statement. "Collectively we've transformed their autumn-winter 2022 demi-couture look into an NFT, giving consumers unparalleled access to high-end fashion that simply wasn't available to them before. We're proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with Roksanda's artistry in such an innovative way. It's exciting to see this all come to life at such an important moment in the British fashion calendar."