Samuel Ross of A-Cold-Wall [1] is the latest designer to show his support of Black Lives Matter [2] in a meaningful way. With demonstrations being held across the United States protesting the unjust death of George Floyd [3], some people in the fashion community are providing actionable ways they are addressing systemic racism. Designers like Brother Vellies' Aurora James issued a powerful call to action and demanded a pledge from large companies to buy 15 percent of products from Black designers [4], and Samuel is the latest designer who has stepped up to do his part as well. The London-based designer has pledged to support Black-owned businesses by setting up 10 individual grants that equal a total of £25,000. In addition to the grants, the designer is also making a donation of £10,00 in financial aid to Black Lives Matter [5].
In an Instagram post, Samuel stated that his team is working in real time, and applications for the grants are now open. Interested parties should submit their requests by emailing foundation@a-cold-wall.com. Another amazing thing Samuel did to show the sense of urgency on this issue? He stated that the grants will be available within a 12-to-72-hour window. In a separate post, the designer went on to list grant categories, and they range from retail and fashion to agriculture and farming. Keep reading to see the posts.
