POPSUGAR UK

Want to Get Fit Like Rihanna? Savage x Fenty Is Expanding Into Activewear

18/12/2020 - 11:46 AM

NEW YORK, NEW YORK - FEBRUARY 07: Robyn Rihanna Fenty and Linda Fargo celebrate the launch of FENTY at Bergdorf Goodman at Bergdorf Goodman on February 07, 2020 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Bergdorf Goodman)

One thing that we admire most about Rihanna [1] is that she never stops building her empire. It's inspiring to think that within the next decade, bad gal Ri Ri will be as well-known for her business savvy as her popular music — and the multihyphenate mogul is currently planning the latest expansion of her Savage x Fenty [2] lingerie line into activewear.

According to WWD [3], Rihanna [4] is approaching Goldman Sachs to raise funds for a Savage x Fenty expansion into activewear and to boost the brand's presence in Europe. The singer turned entrepreneur is seeking $100 million dollars from potential investors, while she retains complete control of the brand — as she should! Although the Savage x Fenty lingerie drops quickly sell out, customers don't love the high-priced monthly subscription packages that aren't easy to opt out of. Here's to hoping that Rihanna's new activewear line is a bit more accessible than the lingerie line — but we can bet when it comes to the designs, Savage will deliver a sensual, new take on fitness that might actually have us excited for our workouts.

Keep checking here for the latest updates on Savage x Fenty's activewear line.


Source URL
https://www.popsugar.co.uk/fashion/savage-x-fenty-activewear-48070769