Rihanna [1]'s Savage x Fenty has released its first Pride capsule collection [2], and the campaign encapsulates "nothing but love, as it celebrates individuality and every Body." The singer made it a point that everyone from the models working in front of the camera to the photographer and talent working behind the scenes were members of the LGBTQ+ community. As for the collection, you'll see a variety of styles ranging from smoking jackets to ribbed crop tops to rainbow whips. Sizes for the pieces range from 30A-42H and XS-3X, and they are priced from £15-£90.
"Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members, and fans," Rihanna said in a press release. Through the brand's partnership with the Clara Lionel Foundation [3], any purchase of the Pride Capsule Collection will help support GLAAD [4], The Audre Lorde Project [5], The Caribbean Equality Project [6], INC., Trans Latin@ Coalition [7], and the Trans Wellness Centre [8].
Keep reading to check out the empowering campaign images, then shop some of our favourite pieces from the collection.
Savage X Pride Embroidered Unlined Demi Bra in Multi
Savage X Pride Embroidered Unlined Demi Bra in Multi [10] ($60)
Savage X Pride Embroidered String Bikini in Black & Multi
Savage X Pride Embroidered String Bikini in Black & Multi [11] ($25)
Savage X Pride Kitty Whip in Multi
Savage X Pride Kitty Whip in Multi [12] ($23)
Savage X Smoking Jacket in Green
Savage X Smoking Jacket in Green [13] ($90)
SAVAGE X FENTY Cotton Essentials Thong in Black
SAVAGE X FENTY Cotton Essentials Thong in Black [14] ($15)
Savage X Trunks in Black
Savage X Trunks in Black [15] ($17)
SAVAGE X FENTY Cotton Essentials Bralette in Black
SAVAGE X FENTY Cotton Essentials Bralette in Black [16] ($25)
Savage X Pride Rib Crop Top in Grey & Multi
Savage X Pride Rib Crop Top in Grey & Multi [17] ($33)
SAVAGE X FENTY Love First Thigh High Stockings in Black & Multi
SAVAGE X FENTY Love First Thigh High Stockings in Black & Multi [18] ($25)
Savage X Pride Embroidered Bralette in Black & Multi
Savage X Pride Embroidered Bralette in Black & Multi [19] ($40)
Savage X Pride Rib Crop Top in Grey & Multi
Savage X Pride Rib Crop Top in Grey & Multi [20] ($33)