Taylor Swift does it [1]. Ariana Grande does it [2]. And now Selena Gomez [3] does it — and by "it," I mean proudly reps her own merchandise like a damn queen. While out and about in London recently, Selena casually revealed two pieces from a new clothing and accessories collection she just launched to promote her upcoming album, Rare [4], out Jan. 10. The "Look at Her Now" singer wore a pullover hoodie covered with a pink, blue, and green tie-dye pattern and matching sweatpants with her own initials on the front left leg. Selena finished the casual look with chunky silver hoop earrings, a furry black zip-up hoodie from Free People [5], and black sneakers, making for one heck of a comfy outfit.
So what else is included in Selena's Rare merch line [6]? We're glad you asked. The collection has a few other dreamy tie-dye pieces, along with cosy crew-neck sweatshirts, a tote bag, and a maroon baseball cap, all of which feature her name and/or a screen-printed image of her face on them. Ahead, see Selena rocking her own merch in London, then keep reading to shop a few of our fave items from the collection before other fans snatch up the entire stock. Dibs on the blue tie-dye t-shirt!
Selena Gomez Wearing New Rare Album Merch in London
Lose You to Love Me Tie-Dye Hoodie
Lose You to Love Me Tie-Dye Hoodie [8] (£53)
Lose You to Love Me Tie-Dye Sweatpants
Lose You to Love Me Tie-Dye Sweatpants [9] (£53)
Look at Her Now Tie-Dye T-Shirt
Look at Her Now Tie-Dye T-Shirt [10] (£18)
Lose You to Love Me Tie-Dye Crop Hoodie
Lose You to Love Me Tie-Dye Crop Hoodie [11] (£53)
Lose You to Love Me Tie-Dye Long Sleeve
Lose You to Love Me Tie-Dye Long Sleeve [12] (£42)
Lose You to Love Me Black T-Shirt
Lose You to Love Me Black T-Shirt [13] (£18)
Look at Her Now Blue Crew Neck
Look at Her Now Blue Crew Neck [14] (£46)