Popsugar Fashion Celebrity Fashion Selena Gomez Casually Unveiled New Album Merch in London Selena Gomez Just Casually Debuted New Album Merch, and It Looks Cosy AF 16 December 2019 by Victoria Messina Image Source: Backgrid As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Taylor Swift does it. Ariana Grande does it. And now Selena Gomez does it — and by "it," I mean proudly reps her own merchandise like a damn queen. While out and about in London recently, Selena casually revealed two pieces from a new clothing and accessories collection she just launched to promote her upcoming album, Rare, out Jan. 10. The "Look at Her Now" singer wore a pullover hoodie covered with a pink, blue, and green tie-dye pattern and matching sweatpants with her own initials on the front left leg. Selena finished the casual look with chunky silver hoop earrings, a furry black zip-up hoodie from Free People, and black sneakers, making for one heck of a comfy outfit. So what else is included in Selena's Rare merch line? We're glad you asked. The collection has a few other dreamy tie-dye pieces, along with cosy crew-neck sweatshirts, a tote bag, and a maroon baseball cap, all of which feature her name and/or a screen-printed image of her face on them. Ahead, see Selena rocking her own merch in London, then keep reading to shop a few of our fave items from the collection before other fans snatch up the entire stock. Dibs on the blue tie-dye t-shirt! Related: Selena Gomez Is Promoting Her New Music, and I'm Just Like, "Hey, Hi, Hello, Where'd You Get Your Outfit?" Selena Gomez Wearing New Rare Album Merch in London Image Source: Backgrid Lose You to Love Me Tie-Dye Hoodie Image Source: store.selenagomez.com Lose You to Love Me Tie-Dye Hoodie (£53) Lose You to Love Me Tie-Dye Hoodie £53 from store.selenagomez.com Buy Now Lose You to Love Me Tie-Dye Sweatpants Image Source: store.selenagomez.com Lose You to Love Me Tie-Dye Sweatpants (£53) Lose You to Love Me Tie-Dye Sweatpants £53 from store.selenagomez.com Buy Now Look at Her Now Tie-Dye T-Shirt Image Source: store.selenagomez.com Look at Her Now Tie-Dye T-Shirt (£18) Look at Her Now Tie-Dye T-Shirt £18 from store.selenagomez.com Buy Now Lose You to Love Me Tie-Dye Crop Hoodie Image Source: store.selenagomez.com Lose You to Love Me Tie-Dye Crop Hoodie (£53) Lose You to Love Me Tie-Dye Crop Hoodie £53 from store.selenagomez.com Buy Now Lose You to Love Me Tie-Dye Long Sleeve Image Source: store.selenagomez.com Lose You to Love Me Tie-Dye Long Sleeve (£42) Lose You to Love Me Tie-Dye Long Sleeve £42 from store.selenagomez.com Buy Now Lose You to Love Me Black T-Shirt Image Source: store.selenagomez.com Lose You to Love Me Black T-Shirt (£18) Lose You to Love Me Black T-Shirt £18 from store.selenagomez.com Buy Now Look at Her Now Blue Crew Neck Image Source: store.selenagomez.com Look at Her Now Blue Crew Neck (£46) Look at Her Now Blue Crew Neck £46 from store.selenagomez.com Buy Now Celebrity FashionShoppingSweatshirtsShoppableCelebrity Street StyleCollectionsGet The LookT-ShirtsAccessoriesSelena Gomez