Popsugar Fashion Celebrity Fashion Serena Williams Stars in Stuart Weitzman's Winter Campaign Serena Williams Is Draped in Leather For Stuart Weitzman's New Winter Campaign 9 November 2020 by Perri Konecky Image Source: Courtesy of Stuart Weitzman As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Serena Williams is back at it again, showcasing Stuart Weitzman's stunning boots in the newest winter campaign. As the SW global spokesperson, Williams is the face of "Be In Your Element," the seasonal campaign designed to bring confidence through its sexy and timeless boots. According to a press release, the campaign was created "to convey the notion of positivity and optimism in two distinct ways: by lifting yourself up or by shining brightly — or both." Williams absolutely does both. The winter campaign takes the brand's classic styles and adds a new look with the debut of the Lift lug sole, which makes the shoe equipped for any and all weather elements. We've seen the iconic 5050 boot with the stretchy back on social media and on many a passerby throughout the years, but this year, the classic boot was upgraded with the Lift sole. The campaign also stars Williams rocking the Chain Lift Bootie. Shop the fabulous campaign featuring Serena Williams ahead, and check out the full Stuart Weitzman winter collection available now. Related: Waterproof Boots Are the Unsung Heroes of Our Winter Wardrobe Serena Williams in the Stuart Weitzman 5050 Lift Boot Image Source: Courtesy of Stuart Weitzman Serena Williams in the Stuart Weitzman Chain Lift Bootie Boot Image Source: Courtesy of Stuart Weitzman Stuart Weitzman Chain Lift Bootie Boot Image Source: stuartweitzman.com Stuart Weitzman Chain Lift Bootie Boot ($595) Stuart Weitzman Chain Lift Bootie Boot $595 from stuartweitzman.com Buy Now Stuart Weitzman 5050 Lift Boot Image Source: stuartweitzman.com Stuart Weitzman 5050 Lift Boot ($725) Stuart Weitzman 5050 Lift Boot $725 from stuartweitzman.com Buy Now Celebrity FashionShoppingFashion ShoppingShoppableCampaignsWinter FashionStuart WeitzmanFashion NewsSerena WilliamsBoots