Why are fruits and veggies popping up all over pieces from some of your favourite brands [1]? It could be because accessories and hand-painted prints modelled after colourful produce is actually pretty cute, lending your outfit a quirky touch. But there's definitely more to the story.
The fashion world has taken a turn toward sustainability [2] in 2021 — last year left us reflecting on how we shop [3], where we shop, and why — and consumers are more concerned than ever about selecting brands that keep the environment in mind. So wearing fruits and vegetables, especially from ethical clothing companies [4], is certainly an homage to our mindfulness. That's why we were sure to curate this roundup from sites that are upfront about production processes and where materials are sourced.
While there's adorable apparel here that will help you tap into the spirit du jour based on plant based [5] pattern alone, we want you to feel great about your purchase. That's why we browsed as many good-willing labels as possible while scouring the internet for our (stylish) greens. Scroll for some #OOTD inspiration, then see what's in our basket from the likes of OOKIOH, which crafts swimwear from ocean waste, abacaxi [6], which is named after the Portuguese word for pineapple, and vintage sites like Rebag, that help us to recycle luxury designer items [7].
La Veste Limoncello Belt
La Veste Limoncello Belt [9] ($66)
Casetify Bodil Exotic Fruit Impact iPhone Case
Casetify Bodil Exotic Fruit Impact iPhone Case [10] ($50)
Pura Utz Fruit Salad Pouch Bag
Pura Utz Fruit Salad Pouch Bag [11] ($165, originally $327)
Poppy Undies Radish
Poppy Undies Radish [12] ($55)
Andrea Iyamah Mona Mustard Bikini
Andrea Iyamah Mona Mustard Bikini [13] ($180)
DESEDA Juicy Fruit Silk Twill Band
DESEDA Juicy Fruit Silk Twill Band [14] ($95)
Tombolo Company 'Fruta de la Tierra' Cabana
Tombolo Company 'Fruta de la Tierra' Cabana [15] ($128)
Notte Baby Bok Choy Earring
Notte Baby Bok Choy Earring [16] ($29)
Kate Spade New York Citrus Slide Sandals
Kate Spade New York Citrus Slide Sandals [17] ($134, originally $168)
Lisa Says Gah Amanda Socks in Farmers Market White
Lisa Says Gah Amanda Socks in Farmers Market White [18] ($19)
Hutch Amorous Ambrosia Tiered Maxi Dress
Hutch Amorous Ambrosia Tiered Maxi Dress [19] ($199)
Future State Apples Ringer Tank Top
Future State Apples Ringer Tank Top [20] ($34)
Joey Baby Chili Necklace
Joey Baby Chili Necklace [21] ($49)
OOKIOH Says Gah Savannah One Piece
OOKIOH Says Gah Savannah One Piece [22] ($100)
Intentionally Blank Cherry Bucket Sky
Intentionally Blank Cherry Bucket Sky [23] ($32)
& Other Stories Apricot Print Scarf
& Other Stories Apricot Print Scarf [24] ($39)
Hermès Vintage Tutti Fruity Coin Purse
Hermès Vintage Tutti Fruity Coin Purse [25] ($595)
NAMJOSH Gingham Fruit Embellished Headband
NAMJOSH Gingham Fruit Embellished Headband [26] ($50)
Marimekko Pieni Tori Set
Marimekko Kalliolla Pieni Tori Shirt [27] ($295) and Marimekko Kukkinut Pieni Tori Trousers [28] ($325)
Alison Lou Jewellery Citrus Stud
Alison Lou Jewellery Citrus Stud [29] ($30)
Marine Layer Lucy Resort Shirt in White Fruit Print
Marine Layer Lucy Resort Shirt in White Fruit Print [30] ($88)
UNIF Clothing Stitch Bag
UNIF Clothing Stitch Bag [31] ($252)
Oceanus Swimwear Melodie Co-ord Peach
Oceanus Swimwear Melodie Co-ord Peach [32] ($557)
I'MMANY London Garden Peas 18k Gold-Filled Bracelet
I'MMANY London Garden Peas 18k Gold-Filled Bracelet [33] ($234)
Ancient Greek Sandals Ags x HVN Embroidery Clio Sandals
Ancient Greek Sandals Ags x HVN Embroidery Clio Sandals [34] ($330)
Cara Cara NYC Ivory Fruit Set
Cara Cara NYC Sara Top in Ivory Fruit [35] ($325) and Cara Cara NYC Whitney Short in Ivory Fruit [36] ($295)
Soleil Soleil Limonata Pareo
Soleil Soleil Limonata Pareo [37] ($80)
Zara Embroidered Fruit Rib Top
Zara Embroidered Fruit Rib Top [38] ($20, originally $30)
ModCloth The Ava One-Piece Swimsuit
ModCloth The Ava One-Piece Swimsuit [39] ($89)
Amanda Uprichard Pink Macedonia Set
Amanda Uprichard Palmetto Top in Pink Macedonia [40] ($136) and Amanda Uprichard Britton Shorts in Pink Macedonia [41] ($172)
ANNELE Apricot Earrings and Lemonade Necklace
ANNELE Apricot Jelly Clip-On Earrings [42] ($150) and ANNELE Lucky Lemonade Necklace [43] ($130)