Kim Kardashian [1]'s shapewear brand Skims [2] is a force to be reckoned with, and the brand's proving that even further with its latest campaign. To celebrate the launch of its upcoming Bra Collection that drops on Sept. 27, Skims is giving us a glimpse into just how show-stopping its new bras are with a campaign that has us on our toes in anticipation of the launch.
Featuring 50 inspiring women of all backgrounds — Mcdonald's servers, CEOs, nurses, mechanics, and even celebrities such as Becky G, Brooke Shields [3], Cassie, Chelsea Handler [4], Juliette Lewis, and Indya Moore — the campaign shows off a diverse mix of women.
"I'm so honoured to be part of the new Skims bra campaign amongst so many incredible people." Said Becky G in the brand's press release. "I love that Skims is dedicated to diversity and celebrating our bodies instead of hiding them."
Showing off its upcoming Naked, No Show, Weightless, Fits Everybody, Cotton Jersey, Cotton Logo, and Ultra Fine Mesh bra in the staple neutral shades, the campaign exhibits the epitome of confidence. And while Skims currently offers bralettes [5], this assortment is made to combine the comfort of a bralette with the shape and support of an underwire bra.
Available in band sizes 32 through 44 and cup sizes A through F, there's a bra that's a fit for every bust [6]. From weightless bras that feel like a second skin to silky, no-show mesh styles that look great under clothing, odds are you'll spot a bra that suits your taste and needs.
Have a peek at the campaign ahead and check back in on Sept. 27 to shop all of the pieces for yourself.
Becky G Wearing Skims Fits Everybody T-Shirt Push Up Bra
Constructed of a smooth buttery-soft fabric, the Fits Everybody T-Shirt Push Up Bra [8] ($54) is made to enhance cleavage and mold to your body. The bra contains padding and has a form-fitting silhouette that will shape your bust in the best way possible while remaining light and breathable.
Juliette Lewis Wearing Skims Naked Plunge Bra
The Naked Plunge Bra [9] ($44) has a wireless shape that molds to your body. It's the definition of comfort thanks to its stretchy, full-coverage style that has extra coverage on its sides for support. The bra has adjustable straps and a hook and eye back closure that's standard to what a normal bra has. It's perfect for everyday wear under T-shirts or tanks.
Indya Moore Wearing Skims Weightless Scoop Bra
Stay comfortable and feel confident with this Weightless Scoop Bra [10] ($58). The bra is so light, you'll forget it's even there. It's designed with a 3D woven knit foam that keeps you cosy while adding shape. The scoop bra has fully adjustable straps and a soft underwire that's supportive and provides the best fit possible.
Cassie Wearing Skims No Show Bra
Not only is the No Show Molded Unlined Balconette Bra [11] ($58) incredibly sexy, but its sheer mesh material won't show under clothing. Its cups are unlined, but its supportive underwire will keep you feeling lifted and comfortable. You'll want one in all five of its shades to go with every outfit you own.
Chelsea Handler Wearing the Fits Everybody Bra
The Fits Everybody Unlined Underwire Bra [12] ($44) is about to be your go-to bra. It feels light and soft against the skin while providing optimal support and coverage that gives your bust a rounded and natural lift. It comes in 11 colour options, so you can choose which one best suits you.
Brooke Shields Wearing Skims Ultra Fine Mesh Bra
You'll question if you're even wearing a bra with the Ultra Fine Mesh Underwire Scoop Bra [13] ($52). The bra's light design has unlined cups and an underwire that will keep your bust lifted. It's the perfect bra to wear under clothes throughout the day and suggests an alluring look when worn on its own.
The Entire Skims Bra Collection
The Entire Skims Bra Collection
