Skims Launched a Flattering Swimwear Line That's Already Selling Out

Since launching Skims in 2019 [1], Kim Kardashian [2] and cofounder Jens Grede have been expanding the shapewear category to incorporate more technical fabrics and modern design updates. Skims is Kardashian's signature brand of neutral athleisure brought to an accessible price point for fans, and swimwear feels like a natural next step.

Today, customers can shop the first-ever swim range on skims.com [3], a 19-piece selection of bikinis, crop tops, shorts, maillots, and cover-ups. The first offering is available in sizes XXS-4X and ranges in price from $32 to $108. Each of the separates comes in seven different colorways, designed to mix and match. While some products are sold out, you can join the waitlist for all of them.

Though Kardashian offers her signature palette of brown, camel, and grey, she also introduces cobalt and Very Peri, the Pantone colour of the year [4], to the mix. Constructed from fast-drying, durable fabrics and recycled materials, the looks are designed to wear both in and out of the water.

"We've really taken the time to make sure we're offering the best solutions for our customers," Kardashian said in a press release. "Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible."

Naturally, the campaign features Kardashian herself, along with other models who show off the collection beachside. While Skims partners with retailers like Nordstrom, Selfridges, SSENSE, and Net-a-Porter to stock its pieces, this new swim launch will be limited to the Skims website for the time being. Read on to see the campaign, then shop the suits.