Watch the Digital #SteveMaddenverse Come to Life
Steve Madden is throwing it back to the '90s by reinventing the brand's old "Big Head" ads — this time starring Normani, Sydney Sweeney, Justine Skye, Nessa Barrett, and Jordan Alexander. All five women were digitally scanned and then morphed into virtual avatars for videos that showcase their favourite shoes and also introduce customers to the interactive #SteveMaddenverse, a new program on the retailer site. These artists were selected to empower the new generation, but of course, they all have memories of wearing Steve Madden while growing up that makes them feel nostalgia for the iconic brand and what it's meant to them throughout the years.
POPSUGAR talked to Normani, Sydney, Justine, Nessa, and Jordan about their own personal experiences with Steve Madden, which you can enjoy after you push play and see which shoe everyone picked for their avatar. FYI: Normani's in the Cloak-R, a padded stiletto boot covered in rhinestones; Sydney's in the Twice Pink Patent Mary-Jane with a block heel; Justine chose Vava thigh-highs; Jordan sporty Maxima sneakers; and Nessa the Duke30 with a triangle wedge platform and shaft that hits at the shin — perhaps the most '90s-inspired silhouette of them all. You can also click through to discover even more of their favourite products at stevemadden.com.