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The Most Stylish Clothing Brands in 2021

19 Stylish Clothing Brands That Fashion People Are Loving in 2021

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

We all love musing over designer brands, but midluxury fashion is our true weakness. With the advent of social media, discovering unique independent clothing brands is easier than it's ever been. Almost weekly, we discover an online shop selling a statement dress that captures exactly how we feel. So just in case you are wondering which brands are in style in 2021, we made a list of some of our favourites.

Much of the beautiful clothes on our social feeds are designed by independent shops located here in the UK, with a few from the US, France, Spain, Sweden, and Denmark. Each of these small brands offer a unique take on the zeitgeist of the moment — including puff-sleeve dresses, oversize collars, patchwork pieces, sheer fits, and period drama-inspired silhouettes to fill every fashion fantasy you've been craving in lockdown. Ahead, keep reading for the 19 clothing brands keeping our Instagram stylish in 2021.

Auné stocks second-hand, pieces from independent, emerging designers, and unique finds from the '80s and '90s.

Location: UK (2019)
Our Pick: Bi-Colour Mesh Panel Corset Top (£214)

Bi-Colour Mesh Panel Corset Top
£214
from aunestore.com
Buy Now

Stand Studio is popular with fashion enthusiasts for its luxurious, on-trend leather and faux fur outerwear.

Location: Sweden (2014)
Our Pick: Stand Studio Black Harmony Coat (£360)

Stand Studio Black Harmony Coat
£360
from net-a-porter.com
Buy Now

House of Sunny, based in London, uses joyful colours and sustainable materials so that you feel as good as you look.

Location: UK (2011)
Our Pick: House of Sunny Hockney Dress (£98)

House of Sunny Hockney Dress
£98
from houseofsunny.co.uk
Buy Now

Paloma Wool is a knitwear specialist, among other beautiful garments they design, that uses sustainable fibres, low impact dyes, and ethical printing methods.

Location: Spain (2014)
Our Pick: Paloma Wool Palmira Jumper (£95)

Paloma Wool Palmira Jumper
£95
from eu.palomawool.com
Buy Now

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Hanifa went viral for its virtual fashion show during New York Fashion Week in 2020. Designer Anifa Mvuemba transformed each of the brand's garments into 3D images and fitted them onto the moving bodies of transparent avatars.

Location: US (2012)
Our Pick: Hanifa Alia Maxi Dress (£192)

Hanifa Alia Maxi Dress
£192
from hanifa.co
Buy Now

Poster Girl is a London-based celebrity favourite known for sexy, sheer body sculpting dresses. Dua Lipa, Kylie Jenner, and Doja Cat are big fans.

Location: UK (2017)
Our Pick: Poster Girl Jessica Dress (£295)

Poster Girl Jessica Dress
£295
from poster-girl.com
Buy Now

Our love for RIXO grows fonder every year. The London-based brand designs delightful, colourful dresses for living your cottagecore fantasy.

Location: UK (2015)
Our Pick: RIXO Lauren Midi Dress (£275)

RIXO Lauren Midi Dress
£275
from net-a-porter.com
Buy Now

If you're familiar with "French Girl Cool", then With Jéan is "Australian Girl Sexy". The ethically-produced brand originally launched to design the perfect pair of jeans, and since then has ventured into resort-wear pieces, and trend-led casual garments.  

Location: Australia (2017)
Our Pick: With Jéan Andy Dress (£173)

With Jéan Andy Dress
£173
from withjean.com
Buy Now

The brand is known for bold colours and hand-pained prints, as much as its very cool and stylish creative director Stine Goya.

Location: Denmark (2006)
Our Pick: Stine Goya Chinie Dress (£84, originally £280)

Stine Goya Chinie Dress
£84
from uk.stinegoya.com
Buy Now

There is no The Vampire's Wife without Susie Cave's mysterious persona. The brand, much loved by the Duchess of Cambridge and Princess Eugenie, creates stunning dresses in a signature silhouette of empire-waist, and bold shoulders.
Location: UK (2014)
Our Pick: The Vampire's Wife The Stroke of Midnight Dress (£1,950)

The Vampire's Wife The Stroke of Midnight Dress
£1,950
from thevampireswife.com
Buy Now

Charlotte Knowles really sets the trends. The Fashion East-alum's edgy, sensual designs are a favourite of Hunter Schafer, Kylie Jenner and Kim Kardashian.

Location: UK (2017)
Our Pick: Charlotte Knowles Serpent Dress (£1,290)

Charlotte Knowles Serpent Dress
£1,290
from charlotteknowles.com
Buy Now

Martine Rose is a true east London cool brand. The independent designer started out in menswear, before its designs garnered unisex appeal.

Location: UK (2007)
Our Pick: Martine Rose London District Print Cotton Shirt (£302)

Martine Rose London District Print Cotton Shirt
£302
from farfetch.com
Buy Now

Known for puff-sleeved midi dresses, Rejina Pyo is the contemporary womenswear brand designing pieces for women to feel their absolute best.

Location: UK (2014)
Our Pick: Rejina Pyo Kit Dress Linen Cotton Blend Orange (£625)

Rejina Pyo Kit Dress Linen Cotton Blend Orange
£625
from rejinapyo.com
Buy Now

You've probably seen a few pieces from Tyler McGillivary trending on your timeline. The brand has ushered in a childlike approach to the act of dressing.

Location: US (2018)
Our Pick: Tyler McGillivary Lucia Dress (£215)

Tyler McGillivary Lucia Dress
£215
from tylermcgillivary.com
Buy Now

Myaemade is the name in London for affordable sheer, colourful patchwork tops — especially if you're Stefflon Don, Jorja Smith, or Jordyn Woods. We love that the brand is body-inclusive and makes pieces to order.

Location: UK (2019)
Our Pick: Myaemade Sheer Powermesh Long Sleeve (£120)

Myaemade Sheer Powermesh Long Sleeve
£120
from myaemade.com
Buy Now

Location: Denmark
Our Pick: Ganni Lamb Leather Collar (£125)

Ganni Lamb Leather Collar
£125
from ganni.com
Buy Now

Location: France
Our Pick: Jacquemus Le Chiquito Bag (£500)

Jacquemus Le Chiquito Bag
£500
from ln-cc.com
Buy Now

Location: UK
Our Pick: Rat & Boa Venus Dress (£175)

Rat & Boa Venus Dress
£175
from ratandboa.com
Buy Now

Location: Los Angeles
Our Pick: Selkie The Angel Delight Puff Dress (£176)

Image Source: selkiecollection.com
Selkie The Angel Delight Puff Dress
£176
from selkiecollection.com
Buy Now

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