POPSUGAR UK

19 Stylish Clothing Brands That Fashion People Are Loving in 2021

15/02/2021 - 09:31 AM

We all love musing over designer brands [1], but midluxury [2] fashion is our true weakness. With the advent of social media, discovering unique independent clothing brands is easier than it's ever been. Almost weekly, we discover an online shop selling a statement dress that captures exactly how we feel. So just in case you are wondering which brands are in style in 2021, we made a list of some of our favourites.

Much of the beautiful clothes on our social feeds are designed by independent shops located here in the UK, with a few from the US, France, Spain, Sweden, and Denmark. Each of these small brands offer a unique take on the zeitgeist of the moment — including puff-sleeve dresses, oversize collars, patchwork pieces, sheer fits, and period drama-inspired silhouettes to fill every fashion fantasy you've been craving in lockdown. Ahead, keep reading for the 19 clothing brands keeping our Instagram stylish in 2021.

Auné

Auné stocks second-hand, pieces from independent, emerging designers, and unique finds from the '80s and '90s.

Location: UK (2019)
Our Pick: Bi-Colour Mesh Panel Corset Top [3] (£214)

Stand Studio

Stand Studio is popular with fashion enthusiasts for its luxurious, on-trend leather and faux fur outerwear.

Location: Sweden (2014)
Our Pick: Stand Studio Black Harmony Coat [4] (£360)

House of Sunny

House of Sunny, based in London, uses joyful colours and sustainable materials so that you feel as good as you look.

Location: UK (2011)
Our Pick: House of Sunny Hockney Dress [5] (£98)

Paloma Wool

Paloma Wool is a knitwear specialist, among other beautiful garments they design, that uses sustainable fibres, low impact dyes, and ethical printing methods.

Location: Spain (2014)
Our Pick: Paloma Wool Palmira Jumper [6] (£95)

Hanifa

Hanifa went viral for its virtual fashion show during New York Fashion Week in 2020. Designer Anifa Mvuemba transformed each of the brand's garments into 3D images and fitted them onto the moving bodies of transparent avatars.

Location: US (2012)
Our Pick: Hanifa Alia Maxi Dress [7] (£192)

Poster Girl

Poster Girl is a London-based celebrity favourite known for sexy, sheer body sculpting dresses. Dua Lipa, Kylie Jenner, and Doja Cat are big fans.

Location: UK (2017)
Our Pick: Poster Girl Jessica Dress [8] (£295)

RIXO

Our love for RIXO grows fonder every year. The London-based brand designs delightful, colourful dresses for living your cottagecore fantasy.

Location: UK (2015)
Our Pick: RIXO Lauren Midi Dress [9] (£275)

With Jéan

If you're familiar with "French Girl Cool", then With Jéan is "Australian Girl Sexy". The ethically-produced brand originally launched to design the perfect pair of jeans, and since then has ventured into resort-wear pieces, and trend-led casual garments.  

Location: Australia (2017)
Our Pick: With Jéan Andy Dress [10] (£173)

Stine Goya

The brand is known for bold colours and hand-pained prints, as much as its very cool and stylish creative director Stine Goya.

Location: Denmark (2006)
Our Pick: Stine Goya Chinie Dress [11] (£84, originally £280)

The Vampire's Wife

There is no The Vampire's Wife without Susie Cave's mysterious persona. The brand, much loved by the Duchess of Cambridge and Princess Eugenie, creates stunning dresses in a signature silhouette of empire-waist, and bold shoulders.
Location: UK (2014)
Our Pick: The Vampire's Wife The Stroke of Midnight Dress [12] (£1,950)

Charlotte Knowles

Charlotte Knowles really sets the trends. The Fashion East-alum's edgy, sensual designs are a favourite of Hunter Schafer, Kylie Jenner and Kim Kardashian [13].

Location: UK (2017)
Our Pick: Charlotte Knowles Serpent Dress [14] (£1,290)

Martine Rose

Martine Rose is a true east London cool brand. The independent designer started out in menswear, before its designs garnered unisex appeal.

Location: UK (2007)
Our Pick: Martine Rose London District Print Cotton Shirt [15] (£302)

Rejina Pyo

Known for puff-sleeved midi dresses, Rejina Pyo is the contemporary womenswear brand designing pieces for women to feel their absolute best.

Location: UK (2014)
Our Pick: Rejina Pyo Kit Dress Linen Cotton Blend Orange [16] (£625)

Tyler McGillivary

You've probably seen a few pieces from Tyler McGillivary trending on your timeline. The brand has ushered in a childlike approach to the act of dressing.

Location: US (2018)
Our Pick: Tyler McGillivary Lucia Dress [17] (£215)

Myaemade

Myaemade is the name in London for affordable sheer, colourful patchwork tops — especially if you're Stefflon Don, Jorja Smith, or Jordyn Woods. We love that the brand is body-inclusive and makes pieces to order.

Location: UK (2019)
Our Pick: Myaemade Sheer Powermesh Long Sleeve [18] (£120)

Ganni

Location: Denmark
Our Pick: Ganni Lamb Leather Collar [19] (£125)

Jacquemus

Location: France
Our Pick: Jacquemus Le Chiquito Bag [20] (£500)

Rat & Boa

Location: UK
Our Pick: Rat & Boa Venus Dress [21] (£175)

Selkie

Location: Los Angeles
Our Pick: Selkie The Angel Delight Puff Dress [22] (£176)


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https://www.popsugar.co.uk/fashion/stylish-trendy-clothing-brands-2021-48163307