#UGGPRIDE returns with its fifth annual "Proud Prom," which is an inclusive, virtual event and campaign that reimagines the age-old tradition thrown with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California. The Pacific Pride Foundation [1] helps the brand celebrate self-identity and love through partnerships with friends of the shoe label including musician Lil Nas X, writer and model Hari Nef, UGG Feel You ambassadors Maya Samaha and Jordun Love, and PPF members Mads Hamilton, Sky Limon, Roz Borah, and the Brown family, who all show off the colourful 2021 Pride For All collection [2] in portraits shot by Danielle Levitt.
"We did more than create images and films, we created memories and shared a collective respect and love. Because visibility is key for those who are often underrepresented, this UGG campaign became more significant. We went big, we went bold, and we didn't apologise," Levitt said of the safely organised photo shoot, which you can watch come to life in the video above.
As far as shopping goes, the all-gender [3] Pride range retails from $18-$198 and includes the iconic Fluff Yeah, Fluff You, and Disco Stripe slides, plus tees, socks, sherpas, and a skirt, some of which are offered in kids sizes. To further support the LGBTQIA+ community, UGG has committed to giving $25 for each pair of Disco Stripe slides sold to GLAAD [4], up to a maximum donation of $125,000. Scroll to check out the "Proud Prom," then choose your favourite piece from the line.
The Browns — Christin, Ashlie, and Quest — at the #UGGPRIDE Proud Prom
The Browns wear the Fluff Yeah slide.
Hari Nef at the #UGGPRIDE Proud Prom
Hari wears the Fluff You Cali Collage.
Jordun Love at the #UGGPRIDE Proud Prom
Jordun wears the Fluff You Cali Collage.
Lil Nas X at the #UGGPRIDE Proud Prom
Lil Nas X wears the Fluff You Cali Collage.
Mads Hamilton at the #UGGPRIDE Proud Prom
Mads wears the Disco Stripe.
Maya Samaha at the #UGGPRIDE Proud Prom
Maya wears the Disco Stripe.
Roz Borah at the #UGGPRIDE Proud Prom
Roz wears the Fluff Yeah Cali Collage.
Sky Limon at the #UGGPRIDE Proud Prom
Sky wears the Fluff Yeah.
UGG Disco Stripe Slide
When you shop the UGG Disco Stripe Slide [6] ($110) on UGG.com, UGG will give $25 to GLAAD [7] with a maximum donation of $125,000.
UGG Disco Stripe Slide
UGG Disco Stripe Slide [8] ($110)
UGG Pride Fluff Yeah Slide
UGG Pride Fluff Yeah Slide [9] ($100)
UGG Pride Fluff Yeah Slide
UGG Pride Fluff Yeah Slide [10] ($100)
UGG Pride Fluff Yeah Slide
UGG Pride Fluff Yeah Slide [11] ($100)
UGG Fluff Yeah Slide Cali Collage
UGG Fluff Yeah Slide Cali Collage [12] ($110)
UGG Pride Cosy Sock
UGG Pride Cosy Sock [13] ($20)
UGG Pride Cosy Sock
UGG Pride Cosy Sock [14] ($20)
UGG Pride Rib Sock
UGG Pride Rib Sock [15] ($20)
UGG Pride Rib Sock
UGG Pride Rib Sock [16] ($20)
UGG Pride Tulle Skirt
UGG Pride Tulle Skirt [17] ($128)
UGG Fluff You Cali Collage
UGG Fluff You Cali Collage [18] ($100)
UGG Fluff You Cali Collage
UGG Fluff You Cali Collage [19] ($100)
UGG Pride Keira Cropped Hoodie
UGG Pride Keira Cropped Hoodie [20] ($118)
UGG Pride Logo T-Shirt Dress
UGG Pride Logo T-Shirt Dress [21] ($78)
UGG Pride Logo T-Shirt Dress
UGG Pride Logo T-Shirt Dress [22] ($78)
UGG Pride Sherpa Jacket
UGG Pride Sherpa Jacket [23] ($198)
UGG Pride Tatiana Hoodie
UGG Pride Tatiana Hoodie [24] ($128)
UGG Pride Logo Tee
UGG Pride Logo Tee [25] ($68)
UGG Pride Logo Tee
UGG Pride Logo Tee [26] ($68)
Watch the #UGGPRIDE Proud Prom