Popsugar Fashion Fashion Shopping Stylish Spring Clothing From Female Fashion Designers Girl Power: Everything on Our May Shopping List Was Created by Strong Women Designers 1 May 2020 by Sarah Wasilak As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. This May, we want to feel good about what we're shopping (when we're shopping) and make sure we're supporting small businesses that need our help now more than ever. As the weather turns and we allow the sunshine to brighten our days, we're looking forward to wearing warm-weather pieces — from straw sun hats to breezy dresses that will take us right into summer — and we refuse to shy away from colour, since it's a total mood booster. We decided to spotlight some of our favourite women-run fashion brands and the lovely pieces they're creating. (Shout-out to Roxanne Assoulin and her "Love Endlessly" pendant — we feel you!) You probably haven't heard of all of these labels, but we promise you'll continue to follow them now that we're making the introduction. Even though we know not everyone can afford to shop right now, these are companies that could use your help if your finances allow it and, like us, you've been de-stressing with some online browsing. Whether you're shopping for Mother's Day or looking to treat a loved one with something special to show them you've been thinking of them, you will definitely find something meaningful when you scroll. Doen Amelie Tee Image Source: shopdoen.com "Doen's beautiful collections are always supersoft and thoughtfully made. This season, I'm snagging the perfect cardi-meets-t-shirt with this Doen Amelie Tee ($98). The sweet florals and pretty yellow will feel spring-y, fresh, and slightly nostalgic whether its paired with jeans — or sweatpants for the time being." — Hannah Weil McKinley, director, Fashion + Shop Doen Amelie Tee $98 from shopdoen.com Buy Now Mar y Sol Bella Hat Image Source: yhst-128509002713651.stores.yahoo.net "Mar y Sol is one of my favourite brands that we have included in our POPSUGAR must have box. I love this new Mar y Sol Bella Hat ($125), which will be perfect as I try to find ways to enjoy the sunshine this summer while protecting my face." — Lisa Sugar, POPSUGAR editor-in-chief Mar y Sol Bella Hat $125 from yhst-128509002713651.stores.yahoo.net Buy Now Roxanne Assoulin Love Endlessly Gold-Tone Necklace Image Source: modaoperandi.com "The Roxanne Assoulin Love Endlessly Gold-Tone Necklace ($75) reminds me that we could all use a little more love this month." — Dana Avidan Cohn, POPSUGAR executive style director Roxanne Assoulin Love Endlessly Gold-Tone Necklace $75 from modaoperandi.com Buy Now Viva Aviva Harbour Dress Image Source: vivaaviva.com "Aviva Falk's mantra is 'If you dress for a party, life will always be one,' and her bold pieces reflect that. Right now, I just want a wear-everywhere summer dress that will make me feel good, and the Viva Aviva Harbour Dress ($375) just puts a huge smile on my face." — Sarah Wasilak, editor, Fashion Viva Aviva Harbour Dress $375 from vivaaviva.com Buy Now Evewear The Princess Image Source: evewear.com "I can't get enough of the dreamy LA-based brand Evewear. The brand's sleepwear is not only adorable, but pretty affordable too.I can't wait to try this Evewear The Princess ($104)." — Nikita Ramsinghani, Associate Editor, POPSUGAR Fashion. Evewear The Princess $104 from evewear.com Buy Now Sleeper Lounge Linen Suit Image Source: heroshopsf.com "Sick of sweatpants and leggings? Enter this adorable frilly Sleeper Lounge Linen Suit ($250) — and when you buy it via this link, you're not just supporting the female-founded brand, but also the beloved (and female-founded!) Hero Shop in SF. Doubly awesome, no?" — HWM Sleeper Lounge Linen Suit $250 from heroshopsf.com Buy Now The Line by K Stevie Top White Image Source: thelinebyk.com "Line by K is an LA-based brand created by Karla Deras. The designer creates pieces staple that don't have to be basic at all. Cas in point? This The Line by K Stevie Top ($99)." — NR The Line by K Stevie Top $99 from thelinebyk.com Buy Now Susan Alexandra Eye Card Holder Image Source: susanalexandra.com "I've always loved the playfulness of Susan Alexandra's bags. These days, I am not carrying much when I go out so it's the perfect time to invest in her blue Eye Card Holder ($88). I can thrown it in any bag, but for days when I am running out with just my credit cards, this is perfect." — LS Eye Card Holder $88 from susanalexandra.com Buy Now LEIN Studio The Lein Pouch Image Source: leinstudio.com "Meredith Lein is the strong force behind LEIN Studio, creating beautiful bespoke bridal looks for women. I can't wait to work with her on some of my own bridal looks, but in the meantime, I'll be scoping out her site for must have accessories like The Lein Pouch ($250), which looks so cute doubled up with a second mini tote and a breezy dress." — SW The Lein Pouch $250 from leinstudio.com Buy Now Alex and Ani Initial Adjustable Ring Image Source: alexandani.com "Not only is Alex and Ani a jewellery company founded by a woman, the entire executive team is made up of women too! Lately, I've been really into stackable rings and I'd love to collect the Alex and Ani Initial Adjustable Rings ($38) in a few different letters to represent my loved ones and hold them close right now." — SW Alex and Ani Initial Adjustable Rings $38 from alexandani.com Buy Now Mate the Label Lewis Hoodie Image Source: matethelabel.com "This sustainable brand makes the coziest sets. I love this clay tone Lewis Hoodie ($128) as loungewear or over a swimsuit." — DAC Lewis Hoodie $128 from matethelabel.com Buy Now TRAVE Joan Full Wide Leg Jeans Image Source: shopbop.com "Wide leg denim is back and I'm looking for pairs that hit just right with sandals, like the TRAVE Joan Full Wide Leg Jeans ($298)." — DAC TRAVE Joan Full Wide Leg Jeans $298 from shopbop.com Buy Now Avenue Estelle Fedora Image Source: avenuethelabel.com "This brand makes makes beautifully constructed summer ready hats and has a loyal celeb following to prove it. The Avenue Estelle Fedora ($120) is calling my name." — DAC Avenue Estelle Fedora $120 from avenuethelabel.com Buy Now Susan Alexandra Basketball Earrings Image Source: susanalexandra.com "Susan Alexandra is one of my favourite New York designers to support. Not only are her beaded bags so much fun, but her jewellery pieces, like these Basketball Earrings ($138) are perfect for those who don't even play the sport." — NR Basketball Earrings $138 from susanalexandra.com Buy Now Dame The Complete Jumper Image Source: shopatdame.com "Dame is an LA-based brand started by Alexx Jae Monkarsh. The name literally stands for 'strong, badass women,' and the classic Complete Jumper ($295) is for a girl with a bold sense of style who can easily dress it up or dress it down. I can't wait to style this effortlessly with a simple summer sandal." — SW Complete Jumper $295 from shopatdame.com Buy Now Dannijo Deluxe Tie Dye Hoodie and Patch Kit Image Source: dannijo.com "I love how Dannijo's founders have pivoted with innovative product initiatives that keep us entertained at home, while also giving back. This Dannijo Deluxe Hoodie and Patch Kit ($170) is the perfect at-home DIY, and with every purchase, Dannijo will gift a hoodie to a healthcare worker in your honour." — HWM Dannijo Deluxe Hoodie and Patch Kit $170 from dannijo.com Buy Now Deseda Monarchs + Milkweed Scarf Image Source: shopdeseda.com "Sarah Somers, founder of Deseda, collaborates on her silk scarves with artists, and I'm particularly fond of the Monarchs + Milkweed ($175) pattern, a collab with Elise Mesner, which is elegant and whimsical, but it also totally brings me back to the early 2000s." — SW Monarchs + Milkweed $175 from shopdeseda.com Buy Now Wald Smilie Dude Two Pearl Necklace Image Source: wald-berlin.de "Founders Joyce Binneboese and Dana Roski created WALD Berlin to empower women with their whimsical. handmade jewellery which is all made by their fairtrade collective in Germany. This Wald Smilie Dude Two Pearl Necklace ($185) brings a huge smile to my face." — NR Wald Smilie Dude Two Pearl Necklace $185 from wald-berlin.de Buy Now Margaux The Slipper Image Source: margauxny.com "Margaux's shoes are celebrated for their comfort-meets-style, so you know Margaux's Slipper ($108) is going to be just the thing for indulging in some serious comfort at home. They're like your favourite ballet flats, that just happen to be made of cashmere and look really good with your loungewear." — HWM Margaux's Slipper $108 from margauxny.com Buy Now ShoppingFashion ShoppingSpring FashionEditor's PickMust Haves