In 2019, after clenching a second FIFA Women's World Cup championship title, Press and three current and former USWNT players — Megan Rapinoe, Tobin Heath, and Meghan Klingenberg — founded the eco-conscious fashion lifestyle brand, Re—inc. The brand's genderless streetwear is made with all body types in mind.
Press told POPSUGAR that the "strength and love" they received from fans following the 2015 World Cup championship fuelled their inspiration to "challenge the status quo." "We can be the makers of the world that we want," Press explained last fall. "Let's build something ourselves. Let's bet on our own value. Let's claim our space and be female entrepreneurs as well as female athletes and world champions."