Beyoncé has found a new workout partner. Following her activewear brand's split from Topshop [1] in 2018, it's just been announced that Ivy Park [2] will relaunch with Adidas. Beyoncé will also serve as a creative partner for Adidas. The (inevitably) lucrative collaboration will involve both fitness apparel and footwear.
"This is the partnership of a lifetime for me."
"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."
Beyoncé first announced Ivy Park in 2014 and launched the first collection with Topshop in 2016. Following allegations of sexual and racial abuse against Topshop chairman Philip Green [3], however, Beyoncé attained sole ownership of the brand, making way for the Adidas partnership. See the initial announcement ahead.
