Skip Nav
Low-Estrogen Birth Control Pills
Birth Control
What Are Low-Estrogen Birth Control Pills? A Doctor Explains Why They Might Be Right For You
Personal Essay on Strong Versus Skinny
Fitness Motivation
My Gym Changed the Name of Its Class, and It Completely Changed My Mindset
Can I Eat Oatmeal on a Low-Carb Diet?
Carbs
If You're on a Low-Carb Diet to Lose Weight, This Breakfast Food Is One of the "Good" Carbs
How I Make My Early Morning Workouts
Personal Essays
This Trick Makes Me Actually Want to Go to the Gym at 6 in the Morning
Is Eating Avocado Making Me Gain Weight?
Fats
Are You Eating Too Much Avocado? Does the Limit Exist? If You Want to Lose Weight, Yes

Selena Gomez For Puma

Selena Gomez Is the Newest Face of Puma

Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on

One of our all-time favourite celebs has teamed up with one of our all-time favourite fitness brands for an exceptionally exciting new collaboration: Selena Gomez is the new face of Puma!

According to Vogue, it's a "long-term partnership" that will be an "ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns." In her interview with Vogue, she said that trainers have been changing her life, saying her entire shoe ccollection now primarily comprises trainers (she packed 20 pairs for her shoot in New York). It totally makes sense that she (and her beau, The Weeknd) would be collaborating with Puma to create some superstylish streetwear and trainers.

"Being part of the PUMA family is very exciting for me," said Selena Gomez in a press release. "PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

ADVERTISEMENT

Selena just shared this video that Puma subsequently tweeted, gushing about her excitement for the shoot (and talking about how she's going to be "semi kind of living" in New York). We can't wait to see what comes out of this collab — and we NEED that velvet top; cue the preorder!

Image Source: PUMA
Latest Health & Fitness
All the Latest From Ryan Reynolds