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The Best Direct to Consumer Fitness Brands

Fitness Fans, These Are the 12 DTC Brands You Need to Be Shopping, If You Aren't Already

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

When it comes to fitness finds, we're always looking for the latest and greatest, and the same goes for the wellness world. We won't stop until we find the perfect leggings, the best gym equipment, and the supplements that actually do something. We've been on the hunt for great direct to consumer, or DTC, brands to support, and these 12 are changing the game.

From brands you've probably already heard of (hello, Peloton) to new wellness launches you'll wonder how you lived without, these brands are at the top of our fitness wishlist. Shopping direct to consumer is also a great way to shop more sustainably, and you'll be the go-to person when all your friends ask whats new and now in the wellness world. Keep on reading to shop our favourites!

Image Source: Summersalt

Outdoor Voices

Outdoor Voices has been one of our go-to brands for functional, adorable workout clothes we live in.

The bestselling Outdoor Voices Athena Crop Top ($48) is one you'll reach for again and again.

Image Source: outdoorvoices.com
Outdoor Voices Athena Crop Top
$48
from outdoorvoices.com
Buy Now

Tempo

The Tempo ($2,095, originally $2,495) is everything you need to create your fully outfitted home gym. The machine comes with weights, a bench, and a 3D motion sensor, so the machine can even help you with your form.

Image Source: shop.tempo.fit
Tempo
$2,095
from shop.tempo.fit
Buy Now

Beach Hours

Beach Hours makes the cute matching sets you're going to live, and sweat, in.

We love the length of these Beach Hours Avery Shorts ($50), plus they have pockets!

Image Source: beach-hours.com
Beach Hours Avery Shorts
$50
from beach-hours.com
Buy Now

Ritual

If you're looking for great vitamins with all the ingredients you need and none of the ingredients you don't, Ritual is your go-to.

The Ritual Essential for Women 18+ ($30) is something everyone will want to take daily.

Image Source: ritual.com
Ritual Essential for Women 18+
$30
from ritual.com
Buy Now

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Girlfriend Collective

Girlfriend Collective makes adorable, comfortable activewear that's size inclusive and good for the planet. Need we say more?

If you're starting with one pice, go with these Girlfriend Collective Compressive High-Rise Leggings ($68).

Image Source: girlfriend.com
Girlfriend Collective Compressive High-Rise Leggings
$68
from girlfriend.com
Buy Now

Wolven

If you're looking for cute activewear that's on trend and still functional, you need Wolven in your life.

These Wolven Crossover Bell Bottom ($104) leggings are flattering and fun.

Image Source: wolventhreads.com
Wolven Crossover Bell Bottom
$104
from wolventhreads.com
Buy Now

Arrae

Arrae makes the supplements that actually make a difference in your life.

The Arrae Calm Supplement ($47) will be a go-to when you're feeling anxious, or just want to start your day off on a more zen feeling.

Image Source: arrae.com
Arrae Calm Supplement
$47
from arrae.com
Buy Now

Summersalt

Summersalt makes simple, classic activewear that you're going to want to wear all the time. We love the cute colours and prints.

We could always use more leggings, and these Summersalt The Do-It-All High Rise Full Length Leggings ($95) are a great pair.

Image Source: summersalt.com
Summersalt The Do-It-All High Rise Full Length Leggings
$95
from summersalt.com
Buy Now

Bala

Bala proves that weights don't have to be ugly or boring.

The Bala Bangles ($49) are one pound, and can go on your wrists or ankles to amp up pretty much any workout. Plus, they come in dozens of different colours.

Image Source: shopbala.com
Bala Bangles
$49
from shopbala.com
Buy Now

Peloton

Could we do a DTC fitness roundup without talking about ? The platform has all kinds of classes imaginable, so everyone can find a workout that works for them.

The Peloton Indoor Exercise Bike ($1,895) is the OG piece of equipment, and it's a game-changer. It doesn't take up a ton of space in your house, and you can get in an amazing workout with thousands of on-demand and live classes.

Image Source: onepeloton.com
Peloton Indoor Exercise Bike
$1,895
from onepeloton.com
Buy Now

Bombas

Bombas makes great quality socks, and if you work out, you know that the right socks are critical.

You'll always use these essentialBombas All-Purpose Performance Ankle Socks ($48 for three).

Image Source: bombas.com
Bombas All-Purpose Performance Ankle Socks
$48
from bombas.com
Buy Now

Love Wellness

If you're looking for a one-stop shop when it comes to total body wellness and supplments, look no further than Love Wellness.

Love Wellness Sparkle Fibre ($30) is a great supplement for optimal digestion and skin health. Need we say more?

Image Source: lovewellness.com
Love Wellness Sparkle Fibre
$30
from lovewellness.com
Buy Now

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