Under Armour's 2021 Pride Collection Celebrates "All Athletes — No Exceptions"
Under Armour's 2021 Pride collection — United We Win — is here! According to promotional materials, each piece was designed by their LGBTQ+ teammate resource group, UNIFIED. The handwriting and drawings on select items in this collection were inspired by the "original Pride march in 1970." UNIFIED's commerce lead RJ Mansfield said, "We used everyone's signs to inspire the print, which is essentially a photo collage of handwritten messages of Pride. . . whereas previous collections used colours that were slightly muted, this year's upped the saturation; sending the message that the LGBTQ+ must live even louder in support of each other."
Speaking of support, a portion of the proceeds from this drop will directly benefit The Pride Centre of Maryland and the development of their new wellness studio and digital lounge. The creation of this space aims to provide a welcoming fitness environment for the LGBTQ+ community of Baltimore.
Swipe through to see some of our favourite pieces, or view the full United We Win collection here.