Calling all Trader Joe's superfans: the grocery store chain officially has its own YouTube channel [1], so get ready to slam that red "subscribe" button! As initially pointed out by an eagle-eyed Reddit user [2], TJ's quietly joined YouTube on April 23 and has remained fairly under the radar since then, only garnering a couple hundred subscribers thus far. Seeing as the brand notably lacks a social media presence on Twitter and Facebook, we're excited to have another platform for fulfilling our Trader Joe's obsession [3].

What's featured on this brand-new channel, you ask? In addition to a handful of recipe tutorials starring popular items from the store [4], there are also some videos that offer fascinating behind-the-scenes glimpses at the making of various products, including Peony Blossom Scented Candles and Mini Hold the Cone Ice Cream Cones. Keep reading to watch a sampling of the videos — preferably with a bag of Trader Joe's Movie Theatre Popcorn in hand.