Pink Diet Coke Can
Picture this: it's 4:16 p.m. and your taste buds are positively craving a Diet Coke. You reach into your 30-pack (because you appreciate a value pack) and said beverage is of a pastel pink hue. This imaginary visual could well become a reality, thanks to ASDA. To mark the start of Breast Cancer Awareness Month, Diet Coke and Holly Willoughby (an ambassador for the brand) have joined forces with ASDA's Ticked Pink campaign. Launched in 1996, the campaign has raised over £55 million to date, supporting the work of Breast Cancer Campaign and Breast Cancer Care, and this year Diet Coke continues its support.
So how do you get your hands on an ice cold, baby pink Coke? To raise awareness for the ASDA Tickled Pink initiative, Diet Coke has hidden 10 limited-edition cans in special Tickled Pink 30x300ml Diet Coke packs. The 30-packs will be available in selected ASDA stores and online throughout from the end of September and throughout October. As if getting your hands on the cutest can ever isn't enough, those fortunate enough to get their paws on a pink can will also win £1,000.
Read on to see how you can get involved with ASDA Tinkled Pink campaign this Breast Cancer Awareness Month.