Picture this: it's 4:16 p.m. and your taste buds are positively craving a Diet Coke. You reach into your 30-pack (because you appreciate a value pack) and said beverage is of a pastel pink hue. This imaginary visual could well become a reality, thanks to ASDA. To mark the start of Breast Cancer Awareness Month, Diet Coke and Holly Willoughby (an ambassador for the brand) have joined forces with ASDA's Ticked Pink campaign. Launched in 1996, the campaign has raised over £55 million to date, supporting the work of Breast Cancer Campaign [1] and Breast Cancer Care [2], and this year Diet Coke continues its support.
So how do you get your hands on an ice cold, baby pink Coke? To raise awareness for the ASDA Tickled Pink initiative, Diet Coke has hidden 10 limited-edition cans in special Tickled Pink 30x300ml Diet Coke packs. The 30-packs will be available in selected ASDA stores and online throughout from the end of September and throughout October. As if getting your hands on the cutest can ever isn't enough, those fortunate enough to get their paws on a pink can will also win £1,000.
Read on to see how you can get involved with ASDA Tinkled Pink campaign this Breast Cancer Awareness Month.
Tickled Pink Tote Bags
Holly Willoughby has designed a limited-edition tote bag, featuring the words "I Am, You Are, We Are Tickled Pink". The limited edition totes bags will be available in selected ASDA stores from Sept. 7, free upon purchased of a Diet Coke 4 x 250ml glass pack.
Diet Coke Ambassador, Holly Willoughby
"With one woman diagnosed with breast cancer every eight minutes in the UK, I'm honoured to be supporting such a great and worthy cause."
"As part of my support, I have designed a tote bag that includes the words 'I Am, You Are, We Are Tickled Pink' because ultimately, we are all in this together and I hope those who pick up a pack of Diet Coke and receive the tote bag enjoy using it to show your support as well."
Pink Diet Coke Can
Shoppers will have a chance to find the Pink Diet Coke Can from Sept. 17 until Oct. 30.