The 'gram-worthy Starbucks tumblers just keep comin'! After practically breaking the internet with its colour-changing cold cups [1] and rose gold rhinestone tumblers [2], Starbucks debuted a gorgeous rainbow drinking vessel to kick off Pride's 50th anniversary. Now available for a limited time, the $17 iridescent cup features stripes with every colour of the spectrum and the word "LOVE" in giant text, complete with a white straw and lid.

Judging by the fact that these technicolor, 24-fluid-ounce tumblers are already getting resold (at way higher prices) on websites like Mercari [3] and eBay [4], it's safe to say they're a huge hit with Starbucks customers who are here for its inclusive and environmentally friendly message. Now, please excuse me while I sprint to Starbucks to snag one for myself!