It's been a few years since ube (pronounced oo-beh) made its way to the United States and the bright purple hue took over our Instagram feeds, but Trader Joe's latest product is bringing it right back where it belongs: our shopping carts. The grocery store recently added Ube Ice Cream to its selection of drool-inducing frozen desserts [1], and it's already flying off shelves. For those who aren't familiar with ube, it's a purple yam from the Philippines [2] and is often used as the base flavour for delicious desserts like ice cream and doughnuts [3].
According to Trader Joe's, the ice cream is "sweet & nutty, with hints of coconut; some liken it to a cross between vanilla & pistachio." It's made with real ube purée [4] and a pint is only $3. Making the news even more exciting, shoppers are LOVING it. One person wrote [5], "@traderjoes you KILLED IT WITH THIS!!! the Ube flavour is perfect and consistency is soft and fluffy and smooth just WOW." With another writing [6], "it's friggin awesome and addicting." Check out how people are loving Trader Joe's Ube Ice Cream ahead, and run to your local store because this is selling out fast!
