Popsugar Living Ihop What Is IHOb? IHOP Is Officially IHOb, and the Internet Has a Lot of Feelings About It 11 June 2018 by Celia Fernandez Image Source: Flickr user Mike Mozart IHOP teased the news that it was flipping the letter P in its name to a B, and we finally know what it stands for. IHOP has officially changed its name to "IHOb" with the "b" standing for burgers. The change isn't permanent, a company spokesperson told USA Today, but was made in an effort to promote its new burger line. That is right, folks; IHOP is releasing seven ultimate steak burgers — all while still keeping its breakfast options on the menu. "The big opportunity for the IHOb brand is to develop our lunch and dinner business. Burgers are most consumed entree item for men, women, and children in America," Chief Marketing Officer Brad Haley said in a press release. He also added, "it made sense to start with burgers." The internet had a field day after IHOP announced it's now IHOb. The range of emotions over the name change is out of this world. Keep scrolling to see some of the reactions. iHOP changed their name to iHOB for BURGERS???? I’ve been to iHop a thousand times and have never ordered a burger. 🤣🤣— 🧘🏻♀️ (@eridanygarcia) June 11, 2018 1 / 14 When will @IHOb start serving these new steakburgers? We can't knock them until we try them & I want to try them!— Jenn (@J3nn_Garza) June 11, 2018 2 / 14 is this @ihob thing some kind of misguided joke?? did someone let them know they missed april fool's day?? that first one is a genuine question— vacuous solider of the thrift store gestapo (@hashleeey) June 11, 2018 3 / 14 Lmao the name change don’t matter. Imma still call it IHOP. The same way “likes” on Twitter are still favorites— J. Adé (@JOEAmazing_) June 11, 2018 4 / 14 It's not an original idea of mine but man IHOP not putting pancakes as the buns on burgers is truly missing the mark— Anthony (@akhueston) June 11, 2018 5 / 14 @IHOb marketing is pure genius. Everybody is now talking about what's in their menu instead of why they're so sticky. #IHOb #ihoPforever— Kevin Stone (@5KStone) June 11, 2018 6 / 14 So u telling me IHOP changed to @IHOb for 🍔🍔🍔 .After all the yrs Mood: pic.twitter.com/1m0FNJNsBT— #1 Liverpool Fan (@1LiverpoolFan1) June 11, 2018 7 / 14 My biggest question for @IHOb is why is the b lowercase? Put some respect on Burgers' name— Salvador Dalí Parton (@dannytaverner) June 11, 2018 8 / 14 I'm still calling it IHOP tbh— ⓜⓐⓓⓘⓘ (@madiitaylor96) June 11, 2018 9 / 14 Sooo @IHOb is trolling us all right? Belated April Fool’s Day joke??? #ihoPforever #IHOb— Molly Mac (@mollymacinblack) June 11, 2018 10 / 14 iHOP changed their name to iHOB for BURGERS????? ......nobody asked for this @IHOb— The Truth (@MikeeKhoury) June 11, 2018 11 / 14 IHOP: We’re changing it to IHOBEveryone: International House Of Breakfast isn’t badIHOB: BURGERS!!!! pic.twitter.com/iosPzknY6K— IGZ (@igzrap) June 11, 2018 12 / 14 Me: IHOP is changing their name to IHOB.Maia: Wait is this from The Onion?Me: No. This is real.Maia: “B” for breakfast?Me: No, “B” for burgers.Maia: Ew. IHOB they’re kidding.Me: pic.twitter.com/1ifOZqQXOC— Alex Shibutani (@AlexShibutani) June 11, 2018 13 / 14 IHOP turned the p upside down, it’s a b now. Fine. I’m ok with that if the b is for breakfast. Just found out the b stands for burgers. I’m shocked. I’m angry. I’m sad.— Foamie (@mrFOAMERSIMPSON) June 11, 2018 14 / 14 IhopFood News