When it comes to finding the perfect pillow [1], people have a lot of opinions. I recently starting asking around at work and with my friends on which pillow is the best, and no two answers were the same. For these, it really is to each their own, so I thought, "How will we ever end the debacle?" I decided to go on a mission to find out by testing some of the most popular and recommended direct-to-consumer brands [2] out there.
Instead of naming my favourite of the bunch, I thought I'd add up a list of pros and cons for each one that impressed me. Then depending on the type of sleeper you are, you can decide for yourself. While I have tested [3] a handful, I only rounded up my top three choices that actually blew me away for different reasons ahead. Whether you like something thin yet fluffy, or one that's cooling and squishy, I have you covered. Keep reading to check out their specs and decide which one is for you.
Casper Down Pillow
The Pillow: Casper Down Pillow [5] ($113, originally $125)
The Specs: The down pillow is filled with 100 percent ethically sourced down feathers for natural and luxe feel. The brand's five-chamber design makes it adaptable and soft for any sleep position.
Pros: This pillow is incredibly soft and comfortable if you want something that is plush and not too puffed up and big.
Cons: If you don't like to use down feathered pillows this isn't the choice for you. If you're a fan of the brand though, and just prefer something that's not down, then you can try its popular foam pillow [6].
Who It's Good For: I would say this is a great option for someone who likes flatter, but also plush pillows. It's not too big, that is works well for back and side-sleeping while still giving you a cosy sink-in feel.
Pluto Ultimate Personalized Pillow
The Pillow: Pluto Ultimate Personalized Pillow [7] ($96)
The Specs: Each Pluto pillow is unique to its owner. The brand has you take a test of preferences and dislikes about pillows and then they create a custom one just for you.
Pros: My pillow was made just right, clearly they saw my needs and were able to design what I wanted. Not only did it ship super fast, but the brand's cute design and packageing also sold me.
Cons: There are so major cons for me with pillow, I would just recommend being clear and precise on your pillow references when ordering.
Who It's Good For: This customised pillow is perfect for the person who feels like no pillow has ever done them justice. It's the perfect way to finally get what you want. Whether it's plushness or firmness, you can literally dictate exactly what you need.
Purple Best Latex Pillow
The Pillow: Purple Best Latex Pillow [8] ($159)
The Specs: Made with the brand's signature 360 degree purple grid, it has over 1500 open air channels that promote air flow. It's covered by a moisture-wicking cooling cover that is great for sweaty sleepers.
Pros: The pillow's materials and design give it a cool-to-the-touch feeling that's hard to be beat. The squishy and durable pillow is one that you can tell has long-lasting support that won't fall flat after a few months of use.
Cons: If you're looking for something on the flatter side, this isn't for you as it's on the bigger side.
Who It's Good For: This is a great choice for a hot-sleeper who loves a ton of neck support. The cooling pillow keeps your head from getting hot, while keeping it in a supported place.