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One of our personal missions in 2022 is to invest in more quality home linens. We're firm believers that spending a few extra dollars on quality can go a long way over time. When it comes to bathroom towels, why have something cheap and rough when you can have something luxurious? There are a ton of direct-to-consumer brands that make high-quality choices worth shopping, but to help you narrow in on the best of the best, we're curated an easy list to shop.
Whether you're looking for organic cotton or something extra thick and plush, these are the brands to buy. Including popular names like Parachute and Brooklinen, these may be no new news to you, but we can guarantee they're worth every penny. The soft pieces have an edge of style to them that can't be beat, all while feeling incredibly soft, and will also hold up wash after wash. Keep reading to shop and upgrade your collection.