Netflix has essentially sent the Twitter equivalent of a "You up?" text. While partaking in a popular meme format asking people for things they could hypothetically say during sex and another innocuous activity, the streaming service tweeted, "What's something you can say during sex but also when you manage a brand twitter account?" Then things got real raunchy, real fast.
Within hours, the official Twitter accounts for brands like Ben & Jerry's, Groupon, Instagram, and even Aer Lingus began replying with sex puns based on their respective catchphrases or specialties. For example, Tazo — yes, the tea brand — tweeted, "Sometimes it helps to blow on it first." Get the idea? Check out what is now being considered one of the year's best Twitter threads ahead.