Netflix has essentially sent the Twitter equivalent of a "You up?" text. While partaking in a popular meme format [1] asking people for things they could hypothetically say during sex and another innocuous activity, the streaming service tweeted, "What's something you can say during sex but also when you manage a brand twitter account?" Then things got real raunchy, real fast.
Within hours, the official Twitter accounts for brands like Ben & Jerry's, Groupon, Instagram, and even Aer Lingus began replying with sex puns based on their respective catchphrases or specialties. For example, Tazo — yes, the tea brand — tweeted [2], "Sometimes it helps to blow on it first." Get the idea? Check out what is now being considered one of the year's best Twitter threads ahead.