Hinge Is Killing It Right Now
Hinge is killing it right now — and for good reason. I sat down with Jean-Marie McGrath, director of communications at Hinge, who told me that a few years ago, the company realised hookup culture had gotten out of control and decided to do something about it. They ripped out the core technology and started from scratch. They literally built and launched an entirely new app with features designed to get members off the platform and out on dates. Notably, the Hinge "Most Compatible" feature that utilizes a Nobel Prize-winning algorithm harnessing advanced machine learning to understand your preferences over time and pair you with other members you are most likely to like, and who are most likely to like you back. Neato, right? And it's working. In the last six months, Hinge has become my leading source for dates, and I'm not the only one jumping on the Hinge trend. McGrath confirms, "The Hinge member base has increased about 400 percent in the last year and 99 percent of downloads come from word-of-mouth." With this level of sophistication in its technology and an already robust user-base, I predict Hinge will explode in 2019, so make sure you're on it now. Your most compatible match is waiting to be discovered.