The notion of self-care may look like an afternoon of meditation [1], an adventurous day out [2], or a payday spree. If you're looking to combine all three, might we suggest investing in a sex toy. The right adult purchase is a worthy spend for introducing play, exploration, and relaxation into your life. However, with a wealth of toys on the market, it can be hard knowing where to start.
Therefore, we've collated and curated 16 stores to cater to all your needs and desires. Whether you're adding a bullet to your basket while beauty hauling from Boots or you're on the hunt for a bondage kit from Lovehoney, these online destinations are tried-and-tested sexual safe havens. You may just discover new styles, like the Smile Makers French Lover tongue vibrator or Lily Allen [3]'s codesigned clitoral stimulator — both perfect companions for a steamy solo night or partner play [4].
The sex-toy market isn't just all anal beads and vibrators, either (not that we're complaining about either of those). New technology has ushered in SexTech from premium sex brand Lelo, exploration-in-pleasure consoles for those with penises, and the game-changing Wild Flower Enby, which is a pleasure toy for all to use, regardless of gender. It's clear to see that the sex-toy market is one that is inclusive, stigma-free, and liberating.
From Coco de Mer's luxury lubricants to foreplay sets from Ann Summers, read on for the best shops to hit for a sexy stock-up. It might just have you exploring all week long [5].
For the 1-Stop Shopper: Boots
While you're stocking up on Boots points with your latest beauty haul, don't forget to explore the sexual pleasure and well-being department [6]. It offers a variety of condoms and lubricants as well as the adult toys to accompany them, featuring brands So Divine, Durex, My Viv, and Smile Makers. Our pick? The My Viv 7 Function Dual Vibrator [7] (£60), designed to simultaneously stimulate the G-spot and the clitoris, delivering twice the pleasure.
For the High-Street Honey: Ann Summers
If you're a little cautious about investing online, give Ann Summers a browse with the knowledge that you have the option to venture into the store if you need to see the toy in the flesh for reassurance. The sexual paradise offers a magnitude of options from Rampant Rabbits to jiggle balls, but if you're feeling overwhelmed by the choice, we suggest starting with the Ann Summers Intimate Foreplay Set [8] (£30), a six-piece kit to spice up your solo play.
For the Celebrity Superfan: Womanizer
Solo-sex champion Womanizer joined forces with Lily Allen [9] at the end of 2020, bolstering attention for the brand's much-loved classic styles with the Womanizer Liberty by Lily Allen [10] (£89). The codesigned toy is travel-friendly, delivering intense contact-free clitoral stimulation using Pleasure Air Technology, perfect for self-care or a fun addition to partner play.
For the Seductive Solo: Smile Makers
Smile Makers is the purveyor of archetypal sex toys to suit all of your stimulatory needs, from The French Lover [11] (£45), a super-soft tongue vibrator, to The Tennis Pro [12] (£45), an ergonomic G-spot vibrator. New to the scene? Try the First Time [13] (£58) set, a dream pairing of vibrator and lubricant.
For the Luxury-Lover: Coco de Mer
A little extra cash to splash? Invest in a toy from Coco de Mer. Known for its designer lingerie, luxurious bondage, and seductive sex toys, the brand caters to select needs with love eggs, strap-ons, and its very own Coco de Mer Divine Glow Aqua Lubricant [14] (£30). Double up on jewellery and pleasure with the Crave Vesper Vibrator Necklace in Gold [15] (£180).
For the Beauty Worshipper: Cult Beauty
Cult Beauty, a go-to for favourites like Huda Beauty, Makeup by Mario, and Supergoop, is soon to be your stop for sex toys, too. Choose from brands Lelo, Dame, Naked Grapefruit, and Smile Makers, and raise the temperature with a helping of powdered aphrodisiac Sex Dust by Moon Juice [16] (£39).
For the Instagrammer: Dame Products
You've likely seen Dame's slick silicone designs on Instagram. The brand's bestsellers Eva [17] (£99), a flexible-wing vibrator for hands-free stimulation, and Pom [18] (£99), a versatile vibrator that flexes to your needs, have showcased their ways across the platform. It's important to note, the brand is US-based but ships internationally.
For a Hands-On Hottie: Tenga
Japanese brand Tenga has revolutionised the humble handjob with its Tenga Egg [19], a textured sleeve that stretches around the penis for crackin' results. The eggs come in 17 different varieties including a Pride egg, a Keith Haring collaboration, and for summer, The Cool Edition [20] (£7).
For the Sexual Explorer: Wild Flower
Hitting headlines with the Enby [21] (£55), now in its second edition, Wild Flower's signature toy is a genderless game changer. The name comes from "NB", short for nonbinary, and it's designed for anyone to use, regardless of gender. The flexible winged vibrator takes the form of a bike saddle, with users able to straddle the toy, curl it into a massager, tuck it into a harness, or put it between two bodies. While the brand is US-based, the shipping time and cost are worth this special toy.
For the Beauty Buyer: Beauty Bay
Beauty Bay's Sexual Wellness [22] offering is awash with aesthetically pleasing, pastel-hued, silicone styles from the likes of Vush, Unbound, and Naked Grapefruit to add to your beauty basket. The beautifully designed Unbound Glass Stellar [23] (£32) will look as good on your side table as it will in your bed.
For the Playful Couple: We-Vibe
If you're looking to explore with your partner, We-Vibe is the go-to shop for couples toys. While the brand offers toys for all, it's the couples toys that really shine. A fan favourite, the We-Vibe Chorus [24] (£179) is a remote-controlled, app-enabled, and waterproof vibrator offering sensations for both partners. Even better, the touch sensors respond to your movements, making the experience all the more intense.
For the Open-Minded: Lovehoney
Lovehoney is a dream destination for an open-minded offering. Just take the Lovehoney Wild Weekend Mega Couple's Sex Toy Kit [25] (£80), for example, a bestselling kit offering 11 specially selected toys for weekend exploration including a slimline butt plug, jiggle balls, and a textured masturbator.
For the Tech Head: Lelo
If you consider yourself a tech head, Lelo is the sex shop for you. Undeniably premium, the brand offers pleasure toys combining design, function, and technology, up to the price tag of £10,000 — that's if you like your dildos in 24-karat gold, of course. But those with rent to pay don't have to miss out. For those with vaginas, we suggest sonic clitoral massager Sila [26] (£159), while those with penises will want to explore the brand's Sextech range with the F1S V2 [27] (£195), a "pleasure console" penis sleeve.
For the Review Checker: Satisfyer
Satisfyer is known for its air pulse stimulator, the Pro 2 [28] (£45), garnering rave reviews. But we'll let them do the talking. Of the 4,305 reviews (yes, four thousand), users expressed their love of the toy with "this is the best lover I've ever had", "I thought my orgasm would never end", and "this gorgeous piece of gold just got a place of honour on my nightstand". Need we say more?
For the Kink Kitten: Bondara
Feeling like the other options are a little tame? Bondara won't disappoint. While it might not be for beginners, those wishing to raise the kink can shop for electro sex toys, bed restraints, and bondage gear. Start with the Glacier Glass Devil's Tongue Dildo [29] (£28).
For the Science Buff: Hanx
Not strictly sex toys, but bedroom essentials nonetheless, Hanx provides condoms and lubricants that are sure to be science-buff-approved. Hanx Condoms [30] (£13) are ultrathin, vegan-certified, and crafted from 100 percent Fair Rubber latex, void of the rubbery smell that can come with alternative-brand condoms. Hanx Lubricant [31] (£15) is nonsticky, nonstaining, chemical-free, and pH balanced to keep vaginas free from irritation.