Prince William and Sir David Attenborough are launching "the most prestigious global environment prize in history." The Earthshot prize is a result of two years of research and collaborations done by The Royal Foundation of The Duke and Duchess of Cambridge and aims to use the next decade to repair our planet.
The "Earthshots" are focused on five challenges that we are aiming to achieve by 2030, including restoring and protecting nature, cleaning our air, reviving our oceans, building a waste-free world, and fixing our climate. Each environmental aim is informed by scientifically approved targets, including the UN Sustainable Development Goals and other internationally recognised measures. Every year for the next decade, the Earthshot Prize will be awarded to five brilliant solutions that speak to each of the five Earthshots.
Nominations open on 1 Nov. 2020 and invite over one hundred countries from across the world to take part, with nominators being members of the Global Alliance, as well as academic, and non-profit institutions. After a sophisticated nominations and screening process, the inspiring winners will receive a global platform for their ideas to be adopted by the masses, and £1 million in prize money for the winners to dedicate to environmental and conservation projects. Shortlisted nominees will also be supported in making their ideas become a reality.
"The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests — a decade of action to repair the Earth," says Prince William on the Earthshot Website.