Everything You Need to Know About the Fresh Hell of a Toddler Phenomenon That Is "Baby Shark"

There's a new catchy-as-hell kid jingle in town, and it's taking the parenting world by not-so-pleasant storm. The culprit? "Baby Shark." In fact, the tune gets stuck in parents' heads so easily, even Kylie Jenner isn't safe from still singing it hours later. So where exactly did this song come from? It was created by the Korean YouTube channel Pinkfong, and obviously, little kids love it.

Pinkfong is an educational channel that publishes dances and sing-a-longs that are super popular among the 5-and-under group. And with more than 10 million subscribers, it seems like the brand certainly knows its audience.

But the "Baby Shark Dance" video is definitely its most successful clip with 1.6 billion views. The video, which was released in November 2015, recently made the top 40 most viewed videos of all time list on YouTube.

And parents who have been subjected to listening to "Baby Shark" on repeat opted to have a little fun with it themselves by creating a Baby Shark Challenge, where moms and dads act out the song and dance and share their own renditions to social media. Creative, huh?