As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
The toy industry can be damn near impossible to keep up with, what with approximately four million new toys coming out every millisecond (I rounded up). This holiday season, don't let yourself get overwhelmed by the thousands of "hot" toys that are out — we've been alerted to the most searched-for toys of the year (according to Adobe), and the list isn't miles long. What's better is that all of these toys are brand new for 2018, so you don't run the risk of grabbing something the child on your gift list got last year.
Check out the top seven most popular new toys of 2018 that are sure to be a hit!