As soon as Thanksgiving rolls around, finding the best deals on holiday gifts automatically becomes our top priority. Are we going to get the best deals on Black Friday [1]? Or should we wait till Cyber Monday [2]? And what about those coupons? But in our mad scramble to save a few bucks, we often forget what the season's really about: giving back.

Thankfully, Build-a-Bear is doing its part this year [3] by unrolling a massive Giving Tuesday sale. From Nov. 27 to Dec. 4, Build-a-Bear will donate a stuffed animal to the Marine Toys for Tots Foundation [4] each time a customer buys their kiddo a new furry friend. And the giving cap? 20,000 bears! Isn't that sweet? Here's to shopping for a good cause!