"Also for clothing," Joanna chimed in. "Usually you're like, 'I think I'm in the mood for a red shirt today.' So OK, here's your whole red section. It's just intuitive and smart." Clea added: "For clothing, we kind of insist on it because it's the only smart system. If it's not in that order, you're going to be hunting randomly for things, and there's no need for that. And no one's ever fought us on it, because it just makes sense. We tend to sort by clothing type — you obviously want all your pants together — and then by color. It's the only way to do it, and it looks good! Double win."
"No one's ever fought us on it, because it just makes sense."
Is the urge to reorganize your entire closet present yet? If you take a look at the things Joanna and Clea have organized for their clients, the rainbow trend doesn't stop at closets and kids' rooms — anything and everything from pantries and refrigerators to linen closets and bookshelves gets the rainbow treatment.
"In terms of books, not everyone wants their books set up by color — they want them alphabetical or they want their series to stay together," Clea said. "Listen, I am not a librarian and I would not want to be trying to hunt by the author's name personally; I just think it's a lot easier to line them up by color." Spoiler alert: I did this, and as a huge bookworm who thought she'd care about things being in rainbow rather than alphabetical order, I give it my stamp of approval.
And for those wondering, my boyfriend is now obsessive over the exact rainbow order of our Apple TV apps despite his attitude in the beginning. It appears Clea and Joanna can turn anyone into a rainbow-lover in due time. Still not convinced? Take a peek at all of the things they've organized in rainbow order ahead — you're going to get hooked, promise.