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I first discovered Lou Lou's swaddle blankets while scrolling through Instagram and stopping on a particularly adorable image of a newborn wrapped snugly in one of their signature blankets knotted just below the baby's feet. Aside from the sheer cuteness, there was something else that really caught my eye — the blanket's smooth, stretchy texture, the absence of bulk, and the extra length reminded me of a much better version of the swaddle blanket I reached for the most when my son was a newborn. With baby number two on the way, I immediately tapped Lou Lou's Instagram handle to learn more.