Brendan Edwards, a firefighter from Massachusetts, wanted to spread holiday cheer in a particularly memorable way: by dressing up as Buddy from the movie Elf and starting pillow fights with strangers in the streets of Boston. Fortunately, he caught his elfish antics on camera, and we're forever grateful.

"I said 'why don't we do pillow fights with strangers featuring Buddy the Elf?'" Brendan told Boston 7News. "And that's what we rolled with. I love Will Ferrell anything. For Will Ferrell to come out with Buddy the Elf, it's just like an iconic character now for Christmas."

His favourite head-to-head battle? One with an older woman. "I had her hit me with the pillow and I fell to the ground," he said. "When she helped me up I came in with the sneak attack. We just wanted to spread holiday cheer, make people laugh, smile. That's what we're out there for."

Missed Buddy the first time? No worries! Brendan plans to hit the streets once a week — pillow-in-hand — until Christmas Day.